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Improve your E-mail Marketing strategy

May 24th 2012 at 11:41 PM

E-mail marketing has been one of the most innovative strategies that the internet provided over the last years. On a survey made by the Direct Marketing Association, two-thirds of companies agreed that their revenue increased when they started using e-mail marketing, and sixty-three percent said that this method is the best way to maintain a good relationship to customers.


Almost everyone who knows how to use the internet has at least one e-mail account, maximizing this fact is a great strategy to start or maintain your business. There are a lot of ways for a business to prosper, and today e-mail marketing is one of the best ways to do it.


But of course, working with e-mail marketing is not just a walk in the park, knowing the basic strategies on how to make this effective should be the first thing that one should learn. Here are simple tips on how to lead in the e-mail marketing venture.


Be Direct and Simple
Simplicity is still the key. There are a lot of e-mail advertisements out there and most people usually delete them without thinking twice. In being direct and simple, especially in your subject lines, most people will notice the difference. The probability that your mail will be read is higher compared to other mails that boasts of every detail in their subject lines and mail body. Give simple details, offer the advantages and be direct in the most possible way. Of course, do not forget to put a commanding line in your message. It is one of the oldest and most useful ways to lure customers to your business


Creativity is the key
Being simple does not mean you should not be creative. Creativity is one of the best ways to get customers. Even if you have a simple but creative byline or subject line, your audience will pick it up. The body of the e-mail itself must also be interesting. Using interesting designs is a plus. Play around with your product and present it in the best way that you can.


Know your market
Like any other markets, you should be able to determine the demographics of your customers. Know who they are and what they like. Be sure to evaluate your competitors. If you are starting in the business, it is best that you consider the prices and the promotion styles of your rivals. Make a better deal or package than your competitors.  This will surely give you an edge to the competition.


Maximize Technology
Learn useful tools out there. One of the best tools that you can use is the Autoresponder or a mailbot. Just search the internet to learn about this tool. The best things an auto responder can do are to follow up customers, create order confirmation, and even “personalized” messages. In this way, you do not only save time, but you can make sure that all your customers are being updated on time. Aside from an Autoresponder, learn to use certain programming tools or graphic-editing programs to put that personal touch on your e-mails.


Build your Name
One of the best ways for a business to succeed is to build up its name. Take time to research and learn the business. Getting published in an internet magazine related to your business or being recognized by the market as one of the better dealers is a great way to build your name. Do not meddle with petty strategies that look like SPAM or other cheap ways to lure customers. This would only taint the name of your business. Everyone knows that a bad name will only make a bad business.


Be Professional
Here’s the deal, even the name of your e-mail address matters. Be professional in everything on the e-mail, including the subject of the e-mail and the headers on your message body. Those simple details will make an impact on customers. Having the proper details shows how professional the business is, and this will make the advertisement more effective.


Evaluate
Always evaluate the strategy; from the preparations to the e-mail itself, to the contents and the tools that you used for the job. It is best to study the steps that were made and identify the flaws and goods in them. On the next project, be sure to apply the evaluation results. This is a surefire way to improve your e-mail marketing strategies.


These are easy advices that will surely boost your e-mail marketing strategy. Whether you are a newbie or a pro, these tips will make your marketing easier if you keep them in mind. So, what are you waiting for? Apply them now!

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