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Importance of Link-Building in SEO

Dec 19th 2014 at 1:01 AM

When we think of Search engine optimization, the word "backlink" automatically comes to our mind. Most of the people who are new to the digital marketing, do not know what a “backlink” means. Basically, a backlink is hyperlinked(linked to a keyword) from another website that will take web surfers directly to their website. In other words, we can say that a backlink is a type of referral to the website. “Backlinks” is one of the parameters to measure the website’s reputation or popularity. Therefore, most of the search engines use the quality and the quantity of “backlinks” in their search engine algorithms to rank the website. This parameter is used because this shows that how many people are interested in the website and liking the website by linking back to the site. By providing high quality of backlinks, you can increase the chances of ranking the website on various search engines. This will help in increasing the visibility of the website and thus will lead more people to visit your site and thus you could do more business.

So, what is the right way of building backlinks?

1. Look out for a backlink tool:

Use backlink tools to find out the backlinks of the competitors websites, so that you can get the idea where to create your website’s backlinks. There are a large number of free as well as paid tools available on the internet to find backlinks.

2. Relevant & Related Websites

After creating a list of backlinks, look for the relevant or related website, where you can create backlinks. You should always create backlinks on the relevant website. If you are back linking to irrelevant or non- related website, then there are chances that the visitors will be turned off because they may not find any relationship between your website and the website they just came from.

3. Reputable or quality of the Websites

The reputation of the website is generally measured on parameters such as “Page Authority” and “Page Rank”. Therefore, before creating a link on a website, you must check the reputation or quality of the website.

4. Categorize the list of the website.

After creating a list of reputed relevant websites for backlinking, categorize the list of the websites. The category may contain. Directory websites, articles, press release submission websites, blog posting websites, forum websites, social media websites and more.

5. Create submission details and start creating backlinks.

After categorizing the website, you need to create different details for submissions for these categories.You can write the details yourself or you can hire a content writer. Once the details are ready, you can start submitting the details on the websites to create backlinks. It is advisable that you can hire any reputed Indian SEO company, as you can find a large number of professional SEO Companies in India working at affordable rates.

About the Company:

Seotonic Web Solutions Pvt Ltd is a multi-award winning one of the top SEO Companies in India. Their teams of experienced professionals ensure that an SEO campaign is managed to exceed client’s expectations. Apart from the SEO services, they also offer PPC Campaign Management & Web Designing Services.

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