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How to Generate FREE Traffic to Your Site
How to generate free traffic to your website, you ask? There are many, many ways to get visitors to your website. However, the trick is to get the "right" visitors to your site. You want to attract the people who are looking for what you have to offer. If you are in business, then the ultimate goal of your website is to make sales and generate profits. So it's not enough to just attract visitors, you want to convert those visitors into leads and eventually into customers. Now you can cast a wide net by utilizing traffic exchanges and safelist advertising, for example. These methods will certainly bring a flood of traffic to your website. But these people tend to touch and go, because they are not looking for your offer. They have another motivation for being at your site, like earning visitors to their sites. So we want to look at ways to drive targeted visitors to your site for free. There are many ways to do this as well, but three of the most popular ways today are Search Engine Optimization (SEO), Content Marketing, and Social Networking.
Search Engine Optimization
SEO, as known as Search Engine Marketing is the process of tweaking and adjusting your site to make it more search-engine friendly. This is done through both on-page and off-page methods. On-page methods include tweaks to your header, description, meta keywords, anchor-text, and content to make it easier for the search engine spiders to crawl your site and evaluate your content. You can also construct search-engine friendly URLs with different keywords on different pages. You can also create links on every page to other pages on your site. Another trick is to create a site index to make it even easier for the spiders. Off-page methods of SEO are concerned with building bridges back to your site through back-links or inbound links. One of the most popular ways to create backlinks is through content marketing strategies.
If there is one thing Google loves, it is content; relevant and useful information for people using their search engine. Content marketing is a pretty broad area which includes blogging, article marketing, and video marketing to name a few.
Blogs (short for Web logs) are hands down the easiest type of site for search engines to rank on the internet, as well as about the easiest site for an internet newbie to setup and administer. The key to generating traffic with your blog is to consistently post new content and share/promote it. You can do this by using social bookmarking services like ShareMe and Onlywire.
Article Marketing is the premier way to create massive backlinks to your sites. Not only can you post your article on your blog, but you can submit your articles to hundreds of high-ranking article directories. You can use the resource box for your article on these directories to link back to the original article or your blog. When the search engine sees all of these links back to your site, it will boost your page rank.
You can also create backlinks with video marketing. You can also upload any videos you create to high-ranking video sharing directories like YouTube or Metacafe. And just like with the blogs, you can share your articles and videos with social bookmarking services on the Social Networks.
Social Networking embodies one of the most important aspects of marketing, that is building relationships with your prospects. Let's face it, people usually only do business with people that they like and trust. Social Networking sites are the ideal places to develop and maintain relationships. Besides, sites like Facebook, MySpace, LinkedIn, Twitter, etc. are among the most popular websites in the world and are growing in popularity every day. As I mentioned earlier you can share your content on these sites; or you can simply use them to tell people about your site and build bridges back to your site.
The key on these sites is to be an active participant, but not be a pushy salesperson. Go back and read the first two sentences of this section if you don't understand why you shouldn't be pushing your business at total strangers. It's called a 'social' network for a reason. I would advise you to join a couple of groups or forums related to your niche in these networks and observe how people relate to each other. And then jump in and participate in these conversations. Give people a chance to get to know you. And if you can contribute useful information in these forums, pretty soon you will find people looking to join you. Remember, people don't like to be sold.
So the key to generating free targeted traffic on the internet is to provide useful information to people and search engines. I believe that it is more important to create content that people like though. Because people can create the one thing that the search engines can't, and that is viral traffic. For example, if I found a really cool site, why wouldn't I want to share it with my friends and other people who I think might like it? And if you provide people on the social networks with useful information, there is a good chance that they might visit your site looking for more. I believe that if people love your stuff, the search engines will certainly catch up. Besides, people buy and search engines don't.
I hope that you enjoyed reading How to Generate Free Traffic.
To learn more about traffic generation, then check out the automated attraction marketing system that I use to explore my opportunities, namely MyLeadSystemPro here.
Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon. Reginald can be reached at: firstname.lastname@example.org
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