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How The Quality SEO Agency India Performs SEO And SMO For The Client

Oct 20th 2015 at 11:54 PM

One of the important aspects of search engine optimization in modern times is SMO of social media optimization. The process that was originally designed focusing on driving traffics from the social networking media sites to the client site has now grown up as independent sector of web optimization. That is why one finds an SEO agency India working on social media optimization among others.

Growth of SMO in India
In recent times there has been a considerable growth of SMO in India. The reason is that SMO not only drives traffic from the social networking sites to the client site but also helps in search engine optimization. Today items like PPC, ORM, and SMO all are offered by a proficient SEO agency India in the SEO package offered by best of the SEO companies. Therefore over the years there has been substantial growth in the use of SMO in the SEO process across the globe and naturally in India as well.

Advantages of SMO
Growth of SMO In India is not without reasons. Good SMO can enhance the SEO prospects in two ways. First; it will drive traffic directly from the social site referrals and second; it will also divert traffics from the search SMO. The method is almost a decade in use as it came to prominence around 2005-06 and has not looked back ever since. Basically the social media optimization refers to the optimization of a website and sharing of the contents over the social media networking sites.

Change of Focus
Over the years there has been a change of focus of the SMO services. The world of SEO is volatile and its intensity has grown in recent years due to frequent changes of search algorithms by some leading search engines; especially Google. Commensurate to such changes the leading companies providing SMO in India have also changed their strategies considerably. Initial focus of the providers was on link building as well as portability of the contents. Focus was also on easiest bookmarking processes but with the changes in social networking media as well as search engine algorithm the focus has shifted to other areas.

Recommendations of Social Media
Over the years the search engines have shifted their emphasis to the recommendations of the social networking media in giving page ranks to the sites. SEO in India is no exception to this common trend. There is a trend of increasing utilization of the recommendations of the sites like Facebook, Twitter, Linked In, My Space, and Google+ are turning out to be important criteria in giving ranks to different websites on the search engine result pages.

Different from Traditional SEO
In essence; the SEO In India has become much different than what it was earlier. In the past the SEO revolved round the technical structure of the sites and user experiences took a backseat. But today the focus is on quality contents and user experience and not on link building or technical aspects of the site.

With the growth of importance of user experiences and feedback, the significance of SMO also increased substantially.

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