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How a mobile app can do wonders for your business

May 21st 2015 at 8:34 PM

For businesses unfamiliar with the advantages of having a mobile app, it may seem like a passing trend not worth investing in. However, having a mobile app at your disposal can create wonders. If done right, a mobile app can bring a renaissance of sorts to an already established business, while a fledgling business can experience a profit overdrive. So how does a mobile app help your business?

One, it expands your reach—in terms of sales, clients and customer service. A static store relies heavily on foot traffic, primarily from people near the area. It is limited by operating hours. Personnel also adds to the operating costs. But what if customers conveniently carried the store with them anywhere they go, 24/7? That’s how a mobile app works for your business. It lets customers avail of your products or services at any time, where ever they may be. An app can include a feature where customers can contact you for any queries or assistance, round the clock without visiting an actual store or office. Furthermore, business can expand local operations to a global scale conveniently. A mobile app software can reduce operational costs because of its automated nature.

Two, it boosts branding and corporate reputation. Generally, the more visible a brand is, the more people are able to recall it, which increases buying potential. A mobile app gives a brand this type of mileage, especially when almost everyone owns a smartphone or tablet. A brand is not the only thing that is enhanced. Corporate reputation can be boosted as well. With a mobile app, a business can introduce its values and standards to a greater number of people. Having a mobile app can also signify a professional company that is flexible and willing to embrace technological changes.

Three, it increases marketing mileage. A mobile app is not only an application, it is a potent marketing medium. With a single tap, it can be integrated into social media sites like Facebook, Instagram, Twitter, among others, which literally has billions of users that can like or freely share information about your business. You can also send push notifications of special events or promotions to regular and prospective customers.


Finally, a mobile app can generate further profits. An app with order fulfillment capacity can be an instant revenue channel for a business. Users can reserve, order or buy products with a credit card and a few clicks and have it delivered to their door step. If the mobile app has a premium edition, a business can also charge users if they want to upgrade their existing version. In-app advertisements can add to the revenues.

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