To compete and advance your brand online, you need to understand what has now become one of the fundamental sources of buzz generation in marketing and advertising online – Social Media. While there was a large number of businesses that were slow to realize the benefits of social media, those that took advantage of it quickly realized the advertising potential that can be harnessed and exploited. Today driving traffic from social media is considered to be one of the most important aspects of website and brand marketing. It is in fact a digital marketing element that businesses cannot do without.
If you are only starting with social media marketing, it is recommended that you find a platform that you can experiment with, cultivate and master before branching out to other platforms. This strategy is effective because each platform takes a lot of time, effort, creativity, and dedication to maintain. Finding and sticking to the social media platform your target audience favors allows you to focus your efforts and make the most out of the platform. Once you have learned and mastered the ins and outs and all the nuances and stumbling blocks of traffic generation in that particular platform, you can consider moving onto the next platform that best compliments your existing strategies.
Finding the best platform to start with is easy, thanks to modern tools that are readily available to website owners. Google Analytics is one of the most practical tools website owners have, allowing efficient statistical analysis of your website's traffic. You can start by looking up your website's referral traffic and determining which platform drives the most visitors and converts the best. This platform is the obvious choice to focus on. Another way to determine which social platform to use is by using your competitor's data to see where they are getting most of their traffic from. Using the same social platforms as your competitors puts you on the map and allows you to level the playing field.
With little time, your business and your brand can have a strong presence on several platforms allowing you to be heard through Twitter, acquire followers through Facebook, generate relevant traffic through Slideshare, market through Google Plus, and go viral through Pinterest and YouTube. These platforms can all help you increase your website traffic and get ahead of your competition. It’s only a matter of choosing the best ones to focus your efforts on and finding social traffic experts that can help you maximize each platform's potential in bringing in the numbers that your business requires.
About The Company:
SiteTrafficKing was founded with the fundamental goal of providing affordable and effective advertising strategies to generate high volumes of targeted traffic. Based in San Francisco, SiteTrafficKing helps your business reach its full potential by driving quality traffic to your website.