Free vs Paid Traffic Strategies

Jul 9th 2010 at 6:24 PM

Free versus Paid Traffic strategies, which strategy is better? I guess the answer to that question depends on what you need, and how deep your pockets are. Generally speaking, if you want fast or instant results, then paid traffic would work better. If your strategy is more long-term, then free or organic traffic may be your best bet, especially if your budget is limited. But before we get into the pros and cons of each strategy though, let's look at some of the ways you can generate free and paid traffic.

Free Traffic Strategies.
There are quite a few ways to generate free traffic to your site. Not all of these methods deliver Targeted traffic however. The best ways to drive targeted traffic to your site is by using Search Engine Optimization (SEO) techniques or Search Engine Marketing; content marketing which includes blogging, article marketing and video marketing; social bookmarking through sites like Digg, Reddit, etc.; and by Social Networking through sites like MySpace, Facebook, and Twitter to name a few.

The first advantage of these strategies is that, with the exception of some inexpensive tools you may wish to use, these methods are 100% free. So you don't have to worry about busting your budget. More importantly though, organic traffic is the gift that keeps on giving. That is, unlike the Paid methods, you can receive returns on your investment long after you do the work, which brings us to the disadvantages.

It does take some time and effort in order to generate free targeted traffic. You will have to work. Also, it usually takes a couple of months before you start seeing significant results.

Paid Traffic Strategies.
Paid strategies include Solo advertising, Ezine advertising, banner advertising, Pay-per-Click (PPC) and Pay-per-View (PPV). The most effective of these appear to be PPC, hands down, especially utilizing the Google Adwords PPC campaigns.

The advantages of paid traffic strategies is that you don't have to wait long at all to start seeing real results. Also, the results from paid traffic are a lot easier to measure and track. You get a good idea of what works, and what doesn't, so that you can tweak your keywords, ads,  and other elements accordingly.

The disadvantages start with the cost, of course. PPC and paid ads can be very expensive if you are not careful. Another disadvantage is that after your campaign ends, the traffic to your site dries up.

So Which is Better?
Is one way better than the other? I don't think so. The optimal way to market would be to incorporate both strategies. What is important though is to make sure that your site does a good job of converting visitors to leads and eventually to customers. I mean what good does it do if after all of your hard work, or after all the money you spend, that you get tons of people to your site but nobody buys anything. That would be very discouraging indeed. On the other hand, you can have that most dynamic site in the world, but if no one ever sees it, you won't make any money that way either. So it is important to get as many people as you can to your site. It is also important to engage them once they arrive, whether you use free or paid strategies to get them there.

I hope that you enjoyed reading Free vs. Paid Traffic.
To learn more traffic generation, then check out the automated marketing system that I use,   MyLeadSystemPro , here.

Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon. Reginald can be reached at:

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