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Formula for Calculating Cost of Google AdWords

Apr 13th 2015 at 9:21 PM

Google AdWords are advertisements. Websites give their advertisements on Google pages and get targeted traffic. Advantage of these ads is that they give quick results and disadvantage of these ads is that Google charges a fee for its service.

Website Advertisement

If you want to surge your website with targeted traffic without waiting for the SEO to give result then you should take advantage of paid advertising. If you have something to offer and you want your targeted customers to see your offer then you can advertise your offer on Google pages.

Since advertises are paid, you would be interested in knowing how much the advertising would cost you and ways to reduce the cost of advertising. Google would deduct a certain amount for every click your ads would receive. The search engine is hardly bothered about your traffic as it would deduct its fee as soon as your advertise gets click even when the click is accidental.

Let’s Calculate how Much a Google Advertisement would Cost you

Target keywords: Google has keywords that would connect your website to your targeted customers. You can see those keywords on Google tool and also the price the search engine has determined for those keywords. High traffic keywords would cost higher than those with less traffic.

Ad placement: Top placement would be expensive. If you want your ad to be displayed on top of the page then you should be ready to spend more to get your ads displayed on top of the targeted pages.

Time: Google would certainly charge a high fee for displaying your ads on peak time and on days when you can expect high traffic.

Add keyword cost with the cost of ad placement and display time to find actual cout campagne adwords for your advertisements. You should know that the cost would be deducted as soon as the ads get clicks. But there are no worries as there are ways to reduce the cost of paid ads.

Optimize your advertisements with copy writing and landing page to get maximum benefit of the traffic coming from the ads. The ads should be clear in what they are offering and they should be linked to pages that are associated with the offers made in the ads.

Increase click through rate of your Google AdWords to reduce cout campagne adwords. Click through rate is clicks per impression. An experienced PPC agency can provide real help in optimizing your Google ads.

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