Five Steps To Rank Higher On Google Map Listing

Google map listing tends to get 33% more clicks on any given search

There are a lot of factors that contribute to where exactly you will be found in google map listings.

1- Proximity
2- On Page SEO
3- Google My Business
4- Citations
5- Backlinks

Proximity is the no 1 factor that google takes into its accounts when serving up the results, In another words how close is your business to the person who is searching for it. So if your business is closer to active customer search there are high chances for your google map listings to show up.

Google My Business Optimisation:
The first step to put your business on google map is go to https://www.google.com/business/

Step 1 . Sign In using your gmail

Step 2 . Enter your business name

Step 3 . Select i deliver goods & services to customers

Step 4 . Choose your business category

Step 5 . Choose your business category

Step 6 . Fill in your phone , website (if you have)

Step 7 . Click On Finish
Choose a way to verify your business

So, once you get that post card in the mail back, you need to follow the instructions to verify your listings ( It can take 5-7 business days to receive mail card from google)

On Page SEO– It’s very important that your website is very mobile friendly because over 60% of searches happen on mobile devices. You can check your website on google to see if it’s mobile friendly or not

On google type in – google mobile friendly test- enter your website url -click on test

On your website make sure you uses your headline keywords on other areas of your page as well.

It doesn’t always have to be exactly the same wording so add these keywords wherever you can as long as they read well.

see the example below

On the bottom of the page embedded google map it’s another way to signal a google that you are where you say you are.

So all these things working together really do a good job of telling Google that you should definitely be found for your keyword in your city.

Citations: Citations is just any mention of your business or brand to anywhere on the web like in directory listings, social profile but the main thing what you really keep in mind here is called NAP (Name , Address, Phone)

One of the most frustrating parts of NAP is it has to be very consistent across everywhere it appears online, So make sure your address, phone number , business name is exactly the same on directory listings, social media profit as it appears on google map listings.

Building Backlinks: Which are basically just any other websites linking to your site, people
used to think that backlinks are weren’t super important when it came to ranking in the map listings, but they are actually very powerful ranking signal to Google even in local SEO.

The good news is when you build these citations you’re going to get a lot of backlinks naturally that way through the directories that you will be listed on.