Sunday Goodies up at http://wptutorial.com/blog

Extend Your Reach In 2 Easy Ways

Feb 15th 2011 at 5:50 AM

One thing that starting the Sunday Goodies has done is to make me extend my reach. more. Sharing with others can be a great way to do that.

The majority of new blogs I find that end up being featured come from someone’s recommendation. Usually on Twitter but it does take some effort. (I know a big surprise.) But I work hard to keep it to a minimum.

So how do I keep expanding my reach?

When I find a good blog post on a new blog to me, I add the author to my Twitter account. Not just an add but they get moved to a category in Tweet deck for the people that I want to highlight so I am less likely to miss anything they tweet.

Monitor that person and see if they recommend other quality content. After a week or so you have a real good idea if they are active in retweeting others or not. If all they do is self promote they get removed.

The reason is that people that write content I like tend to interact with other quality writers on the same or similar topics. Some I know already, but often their recommendations lead me to another quality resource that I can follow too.

This again leads me to add that new person the same way and keep expanding my circle again and again.

I add their blogs into my feed reader the same way. Usually someone that has a post that gets my attention the same way continues to add quality content.

Occasionally though you find out that the post that attracted me was an aberration. About 10% of the time it fits the “even a blind squirrel finds an acorn once in a while” scenario and then it is easy to remove the feed from my reader.

After all the biggest thing I strive for is to save time yet find quality resources. Expanding the people I truly pay attention to on Twitter and add quality blogs to my reader makes it easier to extend my reach and build a quality list of people to interact with.

Spending a bit of time each day can really multiply over time and you will never lack for quality content to help your Twitter followers or to find blogs to take part in the conversation.

Beats the tools that just find blogs to comment on because you build a constantly expanding list of others that are on topic. I find it leads to more traffic from those blogs when you do comment because instead of searching for keywords you have found blogs that resonate with you.

Odds are your content will resonate with those readers too. This leads to more traffic and an ever expanding reach for your content to people that are already interested in it.

For more information on all things WordPress check out my blog WordPress Made Easy and keep informed on the latest tips and tricks to improve your blogging.

Please to comment
Dec 4th 2013 at 2:30 PM by marty
Great article. Thanks.
Jul 22nd 2012 at 6:44 PM by peckton
Love this strategy! It's a great way to build a relationship with someone you can identify with.
Feb 21st 2011 at 12:28 PM by MichelleJayes
Hi Mike, what a great way to find new blogs to interact with. It definitely beats just commenting on blogs to try and get backlinks (not my favorite thing to do) and a great way to meet new people as well.

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