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Exhibition Design Concept Development Is Now Easy With Exhibition Stand Contractors

Jan 11th 2015 at 10:07 PM

Marketing has reached an all new level. It now involves immense creativity and innovation. Companies try to market their products well through various media and occasions. Especially when it comes to exhibitions, which is when they are given a good opportunity to showcase their product well and attract customers.

Exhibition stands have to be designed in a unique way by the companies. But nowadays it is considered beneficial to hire exhibition stand designers to do the job. All aspects such as architecture, interior design and decor, creative articles to be used, etc. are all looked after well by the stand designer. What they do is develop a creative concept design for the exhibition stand and put it into execution.
The exhibition design concept development goes through several phases in most companies that offer this service. The phases are as mentioned below:

•    Discussing the objectives of the client- In this phase the service providers discuss with their clients what they want to achieve out of the exhibition stand. Their product and plan are understood; the budget that suits them is discussed, many other details regarding creativity are discussed and also the queries of clients are cleared.

•    Knowing the Event- For a stand to be developed it is essential to know where and in what type of event the stand is to be put up. This helps to know the area, history of the event, other competition of brands, etc. Hence, this study is necessary to define the visibility of the product in the stand well.

•    Short listing of Ideas- This is a brainstorming session, wherein various plans and ideas regarding the stand are discussed and planned amongst the company or if necessary with the client. The points such as architecture, interior and exterior design, color combinations, lights, highlights and many more aspects are discussed.

•    Presenting and selection of the best plan- In this phase, plans that have been derived from an earlier phase are presented to the client. The clients then according to their convenience are free to make changes that suit their product or service and budget. After the required discussion, a plan is finalized.

•     Drawing out the plan- This is the actual action phase. Under this phase, the concept of the stand is sketched out. The stand that was planned in the earlier phases is put on the design panel considering the minute of minute details. This makes the stand look exactly the way it is planned.

There are some of the best exhibition companies in Dubai and in other parts of the world that offer these services. Exhibition Stand Contractor happens to be one such reputed firm which is based out in the advanced city of Dubai.


Author’s Bio:

Author is a creative director for Exhibition Design Concept Development at a leading exhibition stand contractor company in UAE. He has also worked with the Best Exhibition Companies of Dubai.

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