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3 months ago

Driving Targeted Traffic into Your Squeeze Page

Jan 28th 2014 at 5:30 PM

Driving traffic into your Squeeze Page – it sounds easy, doesn’t it? Well, it’s not. And no
matter how great your Squeeze Page is, it wont matter if no one ever reads it.

Furthermore, if everyone in the world other than your target audience reads it, it also
wont matter. This is why you need to find media through which you can drive targeted
visitors to your Squeeze Page.

One way in which you can drive traffic to your Squeeze Page is through natural search
engine optimization. This is the slowest process, but it is also one of the best ways to ensure
a continually increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site.
While reciprocal linking was once the best strategy, experts now believe that major
search engines are devaluing reciprocal links in favor of one-way links and triangular
links (which search engines can’t really detect).

Another way in which to get natural search engine traffic is by optimization your website
for certain key phrases. You can do this by creating pages that specifically focus on one
keyword on your given niche.

You can then set the page extension to that keyword and
optimize the content at a 1.5% density for that keyword. You will also want to use it in
header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using
pay per click advertising. You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns do two things: they group
keywords into multiple, small, related groups – and they send leads to multiple, tweaked
Squeeze Pages.

This means you will have to start with some careful keyword research; and you will then
have to alter your Squeeze Pages to match that research. These are some of the most
commonly used tools for driving traffic to a Squeeze Page; however, they are not always
the most effective.

Now, both of those methods can be effective, but they both usually have rather high barriers
to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet
marketers fail. They don’t realize the power of human connections because they are so
caught up in the idea of making transactions and collecting massive checks without having
to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter
into a joint venture by compiling a list of possible “partners” — or people who might be
able to assist you in some mutually-beneficial way. This list might include other list owners
in your niche, site owners in your niche, and experts.

There’s only one important thing you should keep in mind when contacting joint venture
partners – and that is to make it as quick, easy, and beneficial for them as possible. If
they have no incentive for doing it, they probably wont even reply to you. And if it isn’t
easy, they’ll accept other joint venture offers over yours.

Another way in which you can drive traffic to your Squeeze Page is through blog and forum
posting; however, it is important that you do not spam, as many businesses do.

Instead, actually participate on the forum, provide people with something of value; and,
after a while, post your product in your signature – and try to network with people on the
forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back
to your Squeeze Page, but don’t spam. Instead, post useful comments.

This is not only more ethical, but it is plainly more effective. Spam gets deleted.
Good comments get praised, inducing people to follow your link and check out your products.

Rose Vidal

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