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Bulk Email Marketing…How Will It Affect Your Business?

May 24th 2012 at 11:38 PM

There are many different marketing strategies nowadays. People are getting more and more creative in advertising with the addition of recent technologies. Getting other people to know about a new product or service in the market has now become much easier because of the advent of the internet.

The invention of the internet or the World Wide Web is the most innovative and useful tool for any kind of business. It provides for easier communication with different people from different parts of the globe. It also allows sharing of ideas, concepts or anything you can think of with other people a lot faster and better.

One way to communicate over the internet is thru email. You can send almost anything thru email to another person. Organizations and establishments utilize this tool a lot to promote their products to the most number of people possible.

That is how the concept of bulk email marketing emerged. Bulk email marketing can be defined in two ways depending on who is being asked. Some people refer to it as a way of marketing – mass marketing, direct marketing, or opt-in list – of a product or service to more than one individual simultaneously thru their email addresses. This is the point of view of the senders of these email messages.

However, most people refer to this kind of marketing technique as SPAM. These people are usually those who receive these marketing and advertising emails. SPAM has become a universal term that refers to any unwanted, unproductive and unethical activity done over the internet. For bulk email marketing, SPAM refers to unsolicited junk email.

Commercial emails have benefits both for the consumers and the business. However, this has been abused by many companies. Almost all commercial emails now are being tagged as SPAM even if they contain legitimate information.

That is why bulk email marketing may be dangerous for your business. Once a single email from your company is labeled as SPAM, it may cause your entire company’s email addresses to be blocked by the email service providers such as AOL, YAHOO and MSN. Moreover, your site can be blocked, too, by the search engines, and worst, it may be kicked off your hosting service provider.

Getting rid of SPAM emails and sites is what most ISPs, hosts and search engines want. These people that they consider spammers cause annoyance to their customers and a huge waste of their bandwidth. That is why they do take action once they get a sufficient number of complaining customers.

Given these information, it is best to think twice before sending email advertisements to several people. You may be able to buy email addresses from those companies claiming that those people opted-in to receive your messages and promise a huge conversion rate. But better think again. These companies may just be fooling you to make money.

Thus, it might be best to think of other ways to send advertisements or promote your products. It can still be possible with the concept of bulk email marketing. The only difference is, instead of sending the email advertisements to unknown people, send it to your existing customer base.

You can create an email that seems like a follow up, then you can add your advertisement for your new product that they may also be interested in. Then you can also ask for a few referrals from them who may also be interested in your product. Doing this will make your way of advertising more legitimate. In case that someone will accuse you of sending spam email, you can prove to them otherwise by showing proof of relationship with the customer such as receipt of purchase or an email from them.

In case you are just starting your business and have no existing client base yet, you may want to advertise first using other methods than sending bulk email. You may risk losing your business that has not even started yet.

There are several ways to promote a product or service over the internet. You just have to be creative and imaginative. Marketing and advertising are critical factors to your business’ success. Make sure you do it in a nice and professional manner; else, you will be in for some trouble once your commercial email is tagged as spam.

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