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Why should I use a web designer to build my website?

May 20th 2015 at 4:26 AM

As an entrepreneur it can be difficult to juggle all the necessary tasks to keep the business alive. Time is in short supply, when you not only have to complete the actual work your clients are paying for but also take care of the accounts, administration and marketing. One of the most powerful forms of marketing at the moment is digital and that means having a strong online presence.

Having a powerful website which clearly tells potential customers what you do and why they should come to you is a necessity but, let’s be honest here, how many of us really have the time to study website design, management, search engine optimisation, social media management and write the content?

Most of us will attempt to build and manage our own websites initially. We want to save money and keep control over as much of our business as we can. Eventually, we realise that we’re spending far too much time trying to install the latest Wordpress plugin or puzzling over the latest hacker attempts and time is more valuable than money in the business world.

A good web designer is more than worth their weight in gold. In terms of return on investment, a good designer will:

  • Save you time enabling you to get on with your work
  • Allow you to tap into their realms of experience and knowledge that money just can’t buy
  • Meet your website needs (and probably identify a few you didn’t realise you had)

The expertise in creating a website that will be impactful and insightful for your customers is something that cannot be underestimated. The training and experience needed to know the best ways of designing a website that converts visitors into sales is something that few of us have the time to set aside to study and practice. It’s really the only sensible solution for busy people wanting to grow and expand.

So what’s the best way to find the right web designer for you?

You could head straight to Google and search for ‘web design Essex’ or narrow it down further with ‘Web Design Essex’ and you’ll have numerous local designers ready to tempt you. Obviously, excluding the paid ads, those higher up the search rankings will look the most promising.

They clearly know how to get to the top with search engine optimisation or maybe, they are a large design agency with the big budget to match? It’s vital that you have a clear idea of who you want to work with – a large and experienced agency who can match you to the right designer or a sole trader specialising in a certain industry?

Once you know who you’re looking to work with and have trawled the search results and come up with a list of potentials; it’s time to start sorting the wheat from the chaff. It’s important that you and your chosen designer are on the same page from day one with your website design and overall marketing aims and that you feel comfortable working with them.

Ensuring that they understand your industry and target audience is a key part of creating a well-planned website so take a look at their portfolio –do they have any past experience with other clients from your industry? If so, do you like what they achieved? If not, ask them questions and gauge their understanding – most designers won’t be offended and will relish the opportunity to discuss your requirements in depth to ensure that they can work with you too!

Do they have a testimonials section on their website? Check how up to date they are and don’t be afraid to check on a few of them if necessary. Most people willing to write a testimonial are happy to recommend in person and won’t mind responding to a quick email if contact details are available. Or you could follow the tried and tested route of asking for recommendations from people you work and network with. Who did they use and how did they find the process? Do they know who to avoid in the area?

Having a well-designed website is crucial in today’s digital marketing environment. Having a professional web design create a powerful website for maximum impact is a priority. So it’s worth taking the time to consider the designer you want to work with and having a detailed consultation to ensure that they really can maximise the investment made.
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