Which Template is called Responsive?
What makes the best email marketing template? It should be attractive, comprehensive and understandable and above all it should run on every browser. Most mails are designed for desktops and laptops but little do the website owners know that their customers might download the mails on their tablets and Smartphone.
What is a responsive design?
When you open an Internet page, you want the page to be displayed in an ideal manner on your computer. Similarly you would want the page to be visible on your tablet, if you have a tablet. If the page that you want to visit doesn’t show well on your tablet, you would leave the page and visit another page that is visible on your tablet.
The design that downloads decently on every browser and that shows on every format is called responsive. A format is made responsive by optimizing it for quick downloading on every browser. Photoshop is used for making templates and the templates are optimized to make them responsive.
How a template is made responsive?
Photoshop designs are coded into markup language that browsers understand. It is done by coding the Photoshop designs. Coding is a process of changing the design into markup language. It is done manually. A web designer works on the design. He slices the bulky Photoshop file into several small files and then writes codes for each file.
When all the files are coded, a combined file is created and made ready for use an email template. The coding has to error free otherwise it won’t give expected results. For error free coding, the codes have to written with hands. For PSD to responsive email template, one has to take services of an experienced designer.
Which designer should one rely on?
A web designer can convert a Photoshop design into a responsive design but the designer must have prior experience in coding Photoshop files. It is only with experience that a designer can learn coding Photoshop files. The codes have to written with hands.
Advantage of hand written codes is that the codes remain error free. The designer can see errors while coding and correct the errors while coding. It is a tedious process but it is simply the best. There is coding software that can do coding but the software doesn’t give the best PSD to responsive email template. The only advantage of software is it saves time.
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