Ways to Promote Your Online Store

Jul 18th 2014 at 12:08 AM



If you develop your website and expect sales to just come sailing in, prepare yourself for extreme disappointment. No website can hit the ground running. It takes some strategic ideas and measures that can lead to generate the right people onto your online store.

Here are some ways that you can promote your e-commerce website:

1. Submit Your Website to Major Search Engines

Major search engines like Yahoo, Google, Alta Vista and Hot bot act as an intermediary between you and the customer. It highlights the top searches. These search engines use advanced algorithms that manage and list searches based on keyword tracking. Make sure your content has essential keywords regarding your products. Furthermore, you can also enlist your website with these search engines.

2. Cross Linking with Other Sites

You can identify major sites that attract similar kinds of audience, and purchase a cross link from them, where you display a banner or advertisement of your website. For instance, if you’re targeting an audience between ages of 13-25, you could make use of social media networks.

3. Publications: Online Forums, Newsletters, Videos, Blogs & Articles

Another great way to promote your site is by targeting online forums. This way you get people to talk about a single topic related to your product, contribute some helpful information, and leave a link to your website. Furthermore, you could publish some valuable articles on a third party website, again leaving an introduction of your company. Blogs and newsletters are also an effective strategy to build traffic. Insert keyword into the blog, with some interesting facts and content, and you have the attention of your customers. Videos and always a good promotional tactic, as it adds visual appeal.

4. Issue a Press Release

Having a press release published doesn’t necessarily have to be restricted to printing in the newspaper. There are some good websites that will publish your press release. Introduce your company, your USP, what value added services you offer, and you might be surprised how many people learn about you.

Your best web design company can, both, develop AND market your website! Get in touch with the right company to set up an online store.

Looking for a web design company with the best affiliate marketing programs?

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and so much more.

The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore it is also accredited by the BBB.

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