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Things You Need To Keep In Mind before Undertaking a Logo Redesign Project

Oct 13th 2015 at 5:49 AM

Businesses are always possessive about their brand identity and logos are an integral part of that identity. So when it comes to redesigning the logo it is actually tougher that designing a logo for the first time. This is where you need to hire an agency that comes with a proven track record of offering exceptional logo redesign service in New York. When you are taking up a logo redesign project there are a few important things that you must consider and we take a look at these.

Why Redesign The Logo?

A professional agency offering logo design services in New York would always ask you this question as the entire redesign process is based on your need. Some of the common reasons for logo redesign include -

· You aren’t happy with the design of your logo

· Your logo looks dated and old world

· Your brand has evolved and the old logo doesn’t portray that

· You are rebranding your entire business

· You are shifting focus to new products or services

Make It Simple

In the past you may have tried to include every aspect of the organization in your logo. While there is nothing wrong with this, but now that you are redesigning the logo try and simplify it. Consider every aspect of the logo right from the text, color shades and graphics and see where you can make it simpler. Why we say this, simple logos have the longest shelf life and are also the most memorable.

Keep The Old In The New

Your logo is not isn’t merely a symbol but something that your customers or clients identify with. So when you are redesigning the logo make sure there is a hint of the old in the new. It can be the text, color of any other graphic that was used in the previous logo. This would immediately define a transition from the old to the new. However if you are completely rebranding, you can start afresh.

Retain the Good, Remove the Bad

If you review your old logo there would surely be some things that stand out. It could be the font used, the readability factor or even the color scheme. Similarly there would also be certain elements that you aren’t too happy with. So in any redesign project it should be your goal to retain some of the good sides of previous design while doing away with its downsides.

Consider The Medium

There is a possibility that when your logo was designed there was no Internet. But in today’s world you need to give equal attention to digital presentation of your logo as you would give to those on signs and printed matter. So it is very important for you to consider this while designing the logo.

Logo redesigning tests the skills, creativity and thought process of the best designers. If you are looking for a professional agency that offers logo design services in New York, GoDesigny (www.godesigny) is surely one of the most highly recommended services providers. They have skilled team that has helped several clients in the past give a new shape to their logo.

About Author: Jake Rudolf is one of the best graphic designers and works with an agency that offers logo redesign service in New York. He is an active bloggers and writes about various aspects of logo design services in New York.

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