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The Founding Stones Of An Effective Logo Design

Jan 10th 2013 at 4:36 AM

Branding is a very important part of any business. It acts as a very important marketing tool to convey company and its identity to the clients and the public. It requires hours of study and brainstorming to create a logo that will have a lasting impact on the viewers and the clients.

The role of logo is to create a business identity for the organizations. Using such graphic representation can help people or clients to recognize an organization and it’s business Such type of visual characteristics of a business keeps the business in the minds of the buying public.

There are different symbols, colors, texts or shapes are needed to create the desired logo. An effective logo is always distinctive but at the same time simple which represents a strong message. The logo must carry its intended message.

Here are a few tips that might help to improve logo designs:

1 Keep it plain but powerful. Keep the logo simple. The simpler the logo would be, the easier it would be for the viewers to remember it.

2 Colors are a very fundamental element in visual design. It transmits the message of the company to its audience and clients. Psychological studies prove that human mind reacts very quickly to colors.

3 Behind any art piece is an idea that conveys the message of the company to the general public.

There are a few elements that should be included in every design to convey what it wants to represent. Each of the following elements is very crucial in designing: memorability and style, distinction, appeal, concept and versatility and not to forget timelessness.

Memorability and style.

The design should be unique meaning people can easily recall the image or the message that people want to portray or transmit. The use distinctive shapes and images can help to stimulate the interest of the viewers and the public.

Distinction:

Being a physical identity of the business it should contain a certain level distinction and uniqueness from any other logo designs. Its distinction should be obvious and powerful.

Appeal:

Making an impact would increase the interest of the audience and the people, which results in creating a positive image of the business or the product.  Such type of impact makes a business more noticeable to the people.
Concept:

An art piece should be explicit and non confusing to express its meaning. It is very effective if the people are able to understand the exact message that the company wants to convey.

Versatility:

A business logo should be flexible. It should be flexible enough so they can be used in kind of promotional materials and tools.

Timelessness:

It should last for a long time to come. Even after passage of decades it should look fresh.

There might be many other logo design tips but since they are the representatives of a company, a logo design must posses the above characteristics.

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