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Showcasing the Work of a Graphic Designer

Jun 22nd 2015 at 12:26 AM

When one is in the profession of graphic designs, as a freelancer might be a difficult world to work in. With the increasing number of freelancers and firms that delve into the graphic imagery and content creation in the printed and the digital or web world, one has to create a niche for himself or herself in order to get quality and consistent work. Here are some tips on how to get started in advertising oneself and projecting one’s work for alluring future customers.

Create a Stunning Portfolio Website

When you are working as a freelance graphic designer, you need to get yourself advertised as well as establish credibility for your work. There is a great way to showcase your skills by designing a compelling visual experience through your portfolio website. The lay of colors, mages, posters and others will show your clients what your capabilities are and they can visualize the kind of content graphics you can create for them.

Showcase Your Work

Your portfolio website will lack credibility if you have no projects to showcase. Even though getting started might be a struggle, submit free content design projects at free blog sites and other places and get them published. These can work as starting projects for you. If you have handled client work, showcase your work with permission from the clients. From the kind of projects you showcase, future clients will realize your skill sets and expertise and choose to work with you.

Talk About Value Creation

If you are only offering graphic content, many clients would prefer to go to those who offer graphic design and content as well. Nowadays people are looking for work that would be value for money. As many are startup and small ventures, they have a limited budget to work upon. If you can do web design, graphics and content that would surely be a package deal for many customers.

Collaborate With Your Kin

When you are a freelance designer in the graphics content design world, you need to collaborate with people in similar professions. That would be mutually beneficial to both parties. You could showcase events in content design and similar themed conferences. You could showcase work of others in return for getting your work mentioned on their sites. Getting work through reference works well in this industry and guarantees flow of work as well. It is also a great way to establish credibility in the minds of customers. If you are seen to be associated with others in the same profession, your work is considered to be more credible and in line with others. Those who are looking for freelance graphic content design work need to be assured of these properties. They will then be encouraged to contact you for work. Being associated with a design studio like mark studio also helps one to get noticed and gain customers.

These points need to be considered when one is striking out on their own in the field of freelance graphic content.


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