Darine Wehbi | Digitall

Scalable and Cost-Effective Social Media Strategies

Jan 30th 2015 at 2:26 AM

There are many ways in which you can project your brand image in a social media site. Many strategies and plans go into making a campaign success in this medium. However, have you been scaling your progress or the way your work is assimilated in this medium? Do you know how much success you have obtained through these strategies you have been planning and working on?

Any SEO work left unmeasured cannot be of much use to you, since you will be wasting your money on something that is not giving you much return at all. Even though social media involve much less input from a brand, in the monetary factors, it is still time consuming. Therefore it requires proper techniques and monitoring to achieve the best of it.

The best way to start up your social media campaign is to employ an expert in the field, like a social media organization. They can work out a method too:

•    Yield best results with the least input
•    Find out how much each campaign, content or anything that is on social media, is giving you back in terms of customer acquisition.

When it comes to social media, you cannot use the same strategy or similar campaigns, for the whole year. Things change; people lose interest in a particular event and so on. Hence, the constant up gradation is required to make it more attractive. You can take examples from big players like Flipkart or Amazon, which keep on changing the way they play up with the social website users. When there is a festive discount sale, they take up an entirely different viewpoint, when things are a little weak; they use a unique approach to heat it up.

It is, therefore, necessary to keep your mind and hands occupied on the keyboard, and play with the crowd, to make social media campaigns successful, yet, affordable. You need not put up huge posters and banners, and spend enormous amounts on advertisements. A simple comment here and there can do the job for you if it is correctly done. Similarly, take stock of everything you have done so far, and measure the success in terms of the rise in visitor numbers and much more, to make every input of social media scalable.

So picking out a good social media firm is the best way to ensure success through your social media campaigns.


About the Company:

Digitall is having its headquarters in Dubai and operating in KSA and Lebanon, it is one of the one shop destinations for creating digital solutions recognized for their unique style, creative approach, efficiency, and high-quality. Digitall is one of the leading Digital Marketing Agencies UAE, who specializes in 360 degree digital solutions that cover pillars of your digital occurrence.

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