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Reasons Why Your Business Needs a Mobile Website- Reason #3
If Your Competitors Are Mobile…
And You're Not… They Win
Running a local small business is tough because there are several other companies in the area fighting for the same customers. There are a number of marketing strategies used by small businesses - some that work and some that are just gimmicks that will waste your time and money.
However, mobile websites will go a long way in assisting you reach more consumers and consequently increase your sales and profits.
In business, if you are selling the same products and/or services as your direct competitors and they are getting more customers that you are, something is wrong.
Is it the quality of your product or service that’s causing the problem?
Or is it the “marketing method” – or lack thereof - you’re using that’s causing the problem?
Most of the time, the problem doesn’t have anything to do with the actual product or service you’re providing… and has more to do with the type of “marketing” you are doing or not doing.
For instance, if your closest competitor has a mobile website and you don’t, you are bound to lose a lot of customers to them. Again, this is because consumers today are searching for businesses online using their mobile phones. If you do not make it easy for them to view your website, then you will not enjoy their purchases.
Your business website could be extremely well-designed and all that, but remember… that’s only good for viewing from a PC. It means nothing on a mobile device.
Essentially, by not providing them with a mobile-optimized website, you’re locking them out of your business.
Not optimizing your website for mobile viewing is like handing over your potential customers to your competitors.
The internet is one of the most powerful tools around that can actually help small businesses grow their customer base and increase sales. And since so much internet usage is done via mobile devices, you have to establish a strong presence to cater to mobile users.
Your competitors will be working as hard as you are to win their share of the market; therefore, many of them are making giant strides to tap into the dominating mobile digital age.
Download our FREE report "Why Your Business Needs a Mobile Website?"
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