Usability Sciences | UsabilitySciences

Products And Services Offered By A Usability Testing Company

Oct 7th 2013 at 1:42 AM

Usability testing is certainly the most revealing and efficient method to identify and pinpoint problems and collect insights about how to tackle those problems. In a usability test, users take up tasks and communicate with your product in a controlled setting. Notice and observe users interacting with your product in real-time so that information can be gathered concerning performance. Subsequently feedback data can be given.

Usability testing in short is a method of finding flaws in an application or a website. By understanding how your customers think and what they actually want, companies can design their website to meet customers needs and requirements. Without hearing or seeing actual customers, you may be depending on mere guesses about what will please and appeal to customers.

However, a usability test can identify issues and problems that discourage and annoy website users—problems that are normally connected to fewer sales or low conversion rates. These problems can be solved, but only after, they are figured out by observing visitors using the website.

By improving the usability of your website, you can reduce customer call center cost or help desk costs; this will certainly give you a competitive edge in the market. Developing websites that are convenient to use shows that the company values its customers and are looking out for them. This is a great way to build long-term and a good relationship with customers.

The following are the services offered by a usability testing company -

1. They will start by understanding the research objectives, identify the target audience and understand which assets participants will evaluate.

2. After this, the research team will be developed which will then develop a test plan. The test plan will include the task objectives and moderator questions, which will ensure that all the necessary feedback is gathered during the test sessions.

3. Simultaneously, the in-house recruiting team will screen participants who will meet the website's target audience.

4. One-on-one test sessions are conducted over a number of consecutive days. During these sessions, participants undertake defined tasks and are questioned about what they think about the application or website.

5. After testing is done, the results are analyzed and efficiently compiled into a report, which has actionable recommendations for dealing with the observed issues with the application or website.

With the help of the above mentioned points. The usability testing firm will provide relevant recommendations on the mentioned problem.

About The Author:

The article has been written by Ben Bishop, the Marketing Manager at Usability Sciences. Usability Sciences offers various Usability Testing services like – Website Usability Testing, Mobile Usability Testing, Website Design Testing, Remote Usability Testing, and Rapid Iterative Testing. They also offer Eye tracking, Web Usability, Card Sorting and Intercept Survey services to improve your web experience. Besides these they also take a keen interest in various online research and competitive usability research study and analysis.

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