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I am a Christian, Internet Marketer, giving tips and advise on Small Business,Internet Marketing,Self Improvement (see articles) and Spiritual Marketing. Passion Soul Winner for Jesus!
Homepage: - | philjansen
Hi I am back from an absence of a year and would like to say hello to all my old friends , and want to meet new. God bless!

Must Have Features Your Web Site

Jul 3rd 2010 at 4:15 PM

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details. 


Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.


Does your website give enough contact information? 

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Please to comment
Sep 9th 2010 at 7:08 AM by click_n_bid
Thanks for the information.Kudos!
Aug 23rd 2010 at 10:52 AM by Hanne
Thanks for useful tips I will have in mind when I set up my new web site later this year. As I will go from basically just one "product" (apartment) to many, and also offer different services, both renting and sale, I have thought about having more than one web site. But after reading your article, I think I can keep it to one, as long as I keep the information on different pages, providing visible links and make sure that every page contains complete contact information.
Aug 23rd 2010 at 8:16 AM by jeanieanne
I have put some of your articles into word doc so I can read them at my leisure....I don't have 24/7 internet at present. Thankyou so much for what looks to be just what I have been looking for.
Jul 3rd 2010 at 4:36 PM by Rammesh
Nice article Phil, Thanks to share with us

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