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Mobile Application Development for Businesses: What You Need to Know

Sep 22nd 2014 at 2:53 AM

Mobile application develoMobile app developmentpment has gained lot of importance in recent times, especially in businesses as they have created great opportunities of sustaining, as well as expanding businesses. Mobile applications act like a catalyst to increase the productivity of mobile devices and therefore when you develop an application it helps you to connect better with your customers and clients. The average number of mobile apps on devises have gone up from 32 in 2011, to 41 in 2012.  A majority of smart-phone users prefer mobile apps over mobile websites, as they are more convenient as well as easier to browse.

Implementing a successful mobile app for your business is a challenging task, as it not only involves performance but also quality optimization, on top of development of app functionality. A slow and bug-riddled app will not only affect return on investment but will also harm a company’s reputation. Mobile app development begins with going through usability studies and knowing your target audience well. Group testing helps you in defining your objective of building this app. The app has to be developed to suit users’ particular needs. Even though apps look simple and they are designed to perform simple tasks, there is a lot of complexity within their supporting infrastructure. Your app also requires other support systems such as performance monitoring, bug fixing and tuning. The most common issues faced by app users are sluggish load time, lagging and crashing of the app, so this needs to be kept in mind before building an app.

There are various platforms available for you to create mobile application for your business – iPhone, Windows, Android, Symbian, BlackBerry, etc. With the option of third party application support, iPhone has been a good reason for creating interesting market opportunities for mobile app development. It has lead to a large number of designers and developers to come out and develop apps in order to earn money. An entirely new industry of outsourcing services has been created due to this trend.

Mobile app development has helped businesses immensely as it has allowed them to be in touch with their customers, through their mobile phones. This has further helped businesses to grow tremendously. Capabilities of smart-phones have taken mobile applications to the next level. Now, users are expecting more robust mobile applications, which enable these applications to perform more complex functions in a better manner.

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