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How to Grab Attention in an Exhibition

Feb 23rd 2015 at 10:03 PM

Business promotion and marketing is the most crucial step every business house goes through. From hard marketing and expensive advertising, to brand building and networking.

Your booth at the exhibition is a gateway to surmounting new business milestones if you hit right at the bull’s eye. There are several ways that exhibitors deploy in order to gain notice but not all exhibitors end up making good business contacts that pay them back. Let’s take a look at some more important ways to succeed in an exhibition:   

1.    Enhance the look of your show window:
An exhibition stand or booth is like a show window of your shop. You need to take extra caution to give it an impressive and inviting look and feel. Take a look at some big exhibition stands design in Dubai for ideas.  Work on the space, colour schemes. Designs and creativity to ensure your booth does not go unnoticed.

2.    Be clear in your approach
Every exhibitor attends the expo with an aim and approach. Be clear about yours. Hard promotion and aggressive advertising might upset your visitors sometimes. Talk to visitors confidently and discuss your key points with them. Keep smiling and enjoy the event. This will not only grab you their attention but will also make it easy for you to gain their confidence.

3.    Make a budget
Before you start preparing for the exhibition, make a budget and stick to it. Budgeting is always done considering the potential growth an exhibition can give you. Exceeding your budget will only end you up with hefty bills rather than grabbing you business and profit margins. There are many inexpensive ways to market your product, service or business. Because this is an exhibition, remain faithful to your budget.

4.    Be a professional
Do not, at all, behave amateur in your exhibition preparation. No matter how professional you are at work, your exhibition stall or booth is depictive of your business skills. Get your booth designed by an Exhibition Booth Contractor in Dubai, UAE. This will ensure your booth is attractive and particularly designed to cater to your potential clients.

5.    Become the event manager’s friend
Spend a lot of time with the event manager or organizer who is handling the entire exhibition. Try to convey to him your motive of being a part of the exhibition. He will be in a better position to suggest you or get you the right position for your exhibition stand well within your budget. He is also the potential access to gainful business contacts.

Author Bio:

The author is an experienced blogger who writes about business promotion and marketing ideas. Read her articles about big exhibition stands design in Dubai and exhibition booth contractor in Dubai, UAE, for more information visit

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