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Nik Gallagher | stinseoa

How to Create an SEO-Friendly FAQ Page? Follow these 4 Tips

Jul 9th 2019 at 4:36 AM


Internet users and search engines love FAQ pages alike. Creating a well written and informative FAQ page will create a good impression amongst web visitors, conveying the fact that you care for their experience and that you are dedicated enough to fulfill their requirements. FAQ pages bring high quality traffic to your website as well. Here’s how to create an FAQ page that benefits your search engine optimization efforts:

Obtain Important FAQs:

Creating an FAQ page requires planning and strategy. Ask your frontline employees such as the customer service desk as to what questions they get asked often. Also try to obtain feedback from customers and visitors using online survey tools such as questionnaires. Referring to popular questions on websites such as Quora and Reddit is another useful method.

Add Structured Data:

Make your website more visible in SERPs, stay ahead of the competition, and receive improved click-through rate by adding structured data to the FAQ page. Structured data will enable your content to display as questions and answers directly on the search results page. Structured data for FAQ is also now supported on Google Assistant. Adding structured data eventually helps improve the search engine optimization of your website.

Create Visuals:

Pictures are a better way to describe certain concepts in a way that helps people to learn them easier. Use graphics, videos, and images to provide a visual appeal as well as to give out an elaborate description for some questions such as explaining a specific process of using a product or service, for instance.

Create a Proper Navigational Structure:

Besides creating a good FAQ page, it is also equally important to make it easily discoverable. If your FAQ page includes several categories and subcategories, include a search functionality to help users find what they are looking for. Easy navigation will let users stay in your website longer, thereby contributing to improved Albuquerque SEO of your website. The FAQ search must be different from that of general search.

FAQ pages are more important than ever, hence it is imperative for website owners to shift their focus towards this content. If the aforementioned tips sound like rocket science to you, get in touch with a professional SEO company in Albuquerque that could craft a FAQ page with useful questions and answers relevant to your business, while also executing relevant SEO strategies for the same.

The author is an experienced professional specialized in search engine optimization and is working in a leading SEO company. She provides some useful tips on creating and optimizing SEO-friendly FAQ page. For more, visit

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