Ecommerce Trends to Influence Buying Behavior Online

May 4th 2015 at 3:44 AM

E-commerce is ever evolving, and you will see that e-store trends keep changing with time. Online shop owners need to keep an eye for the up and coming trends that will help them float and win more conversions. Here are some trends that you should necessarily watch out for in 2015. They will help you win a lot many consumers.

Go Mobile, Go Responsive

According to e-commerce solutions UK, mobile devices account for close to 30% of global e-commerce spending (Source: Mobile Marketer). This number will gradually increase. This surge in mobile shopping is one of the major reasons why you should be present on mobile, rather smart devices. Create a responsive online store that can be imprinted on the different devices, without affecting the interface.

OmniChannel Marketing

Current trend according to ecommerce development UK is omnichannel marketing. Currently, alongside an e-Store, retailers also run their physical outlets. Both these marketing channels are interconnected with different promotions. Companion apps and mobile sites have been developed to offer help to the consumer when they are within the store.

Competition During Holidays

You can see a raging competition between e-Store owners especially during holiday season. Different offers, including free shipping have been included by store owners to entice the consumers and improve conversions. If you want to achieve maximum conversions don’t forget to attempt introducing offers during holidays that connect with your audience.

Value Based Loyalty

More and more store owners are attempting driving loyalty based on value, and not price. You will see a constant struggle for loyalty among e-store owners. Most store owners are trying to utilize a one-time promotion to gain users and convert them into loyalists of the brand. This trend has been adopted by a lot of e-Stores in the recent times. It is a trend that is here to stay

Free Returns

When you purchase a product online, you are never sure if it will fit you or not, especially in case of apparels and shoes. You can always be wrong with sizes. Free shipping on returns is being offered for such cases, which has promoted more conversions. When there is no cost on returning, and returns are being encouraged in case you don’t like a product, consumers will genuinely want to purchase from you. This trend, according to bespoke ecommerce developers, will help gain more conversions and sales for a store.

Quality Content

Content is an important parameter for a website. With an e-commerce website, visual as well as textual content is important from the user’s perspective. If you have good content uploaded to your website, you will be able to generate quality audience. After all, it is the visual and textual content that will help the audience understand about the products/services you offer.


Adopting these e-commerce trends will help you boost your business, and achieve excellence. Chances are you might even get loyalists and enthusiasts for your brands. So, research a bit on how you can put these trends to use in your website, and get started.

Author Bio:

Deepa is writer who loves writing articles on e-commerce solutions Topic. In case if you are looking for Ecommerce solution in UK and Ecommerce development Company UK you may check for getting the same at

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