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E-commerce Apps Steering Online Businesses Towards Success

Oct 26th 2015 at 3:44 AM

If we were to name the most commonly used features of a mobile device, apps would probably be the first on the list. A smartphone or tablet user spends a considerably long time on apps everyday – one can use these apps for a number of purposes such as finding locations, getting news updates, ticket booking and money transfer. Compatibility is probably the best feature of these apps, as it enables them to run on a multitude of devices.

Advent of mobile apps has also changed the scenario of online shopping – e-commerce businesses today have created their own apps that can be downloaded by users of mobile devices, and can be used to visit shopping portals. Earlier, people had to use a laptop or a personal computer to shop online. Today we have mobile apps that can take care of the same.

E-commerce mobile app development has gained a lot of prominence during recent years. Almost every online business owner intends to deploy an app in order to connect with customers in a better manner thus improving their shopping experience and adding more bonus points to his/her business in the process. Entrepreneurs mostly hire a professional company for building these apps. Following are some of the positive aspects of e-commerce mobile app development:

Easy Integration with Inbuilt Features of the Device

E-commerce mobile apps are capable of integrating with some inbuilt features of mobile devices. Certain features are common in all smartphones and tablets. Some of those are:

  • GPS: It helps to track the location of the device. E-commerce businesses can use this feature to their advantage. For instance, they can use the location of a device to find the stockists nearby thus making it easier for the user to avail their products.
  • Microphone: Consumers find it a lot easier to state their product requirements vocally rather than going through the complete list of products on a website and selecting what they need. In this scenario, e-commerce mobile apps can make use of microphones on mobile devices.

Other features such as camera can also be synced with e-commerce mobile apps.

Seamless Connectivity

Regardless of whether the device is connected to the Internet or not, a consumer can utilize most of the features of an e-commerce mobile app. For instance, one can check out the range of products and add the desired ones to the list of favorites. This added visibility helps e-commerce businesses keep customers engaged.

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