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Dmitry | theappsolutions

Does Google Index Your In-app Content?

Jul 25th 2015 at 3:56 AM

The short answer to such a question is “yes,” Google indexes your in-app content. That’s extremely good news too, especially for the app developer who is looking to prevent his app from being lost to the Internet ocean of apps and content. What this really means is that your Android-based app actually has a fighting chance of becoming easily accessible to end users, and reaching your users is all-important to the success of your app.

The search engine Google indexes web pages, app titles, and in-app content through a Mobile App Indexing API. The latter definitely proves helpful to the developer looking to market his or her app. So how does this indexing occur? The apps that the API helps in indexing have in-app material that gets updated on Google automatically. This speeds up application installations, improves end user app engagement, and it also helps in endorsing your terrific app content.

Webpages are indexed by Googlebots that index content via hyperlinks. For the content in apps, the Mobile App indexing API is necessary because there are no hyperlinks involved. The API is therefore considered the “next generation search engine optimization tool” belonging to Google. The API tracks the content in your app and it will also make the connection between the app and the website URL associated with the identical app content.

As per industry analysts to date, there are an astounding one million apps in Google Play. Thankfully, the API allows for your app to stand out from all of them so you can get more app installations, and users actually using the app. Imagine the following scenario: A person with a mobile device that hosts an Android operating system is looking for an app pertaining to recipes. The user conducts a Google search for Chocolate Chip Cookies recipe. Google will then fill up the each page with mobile apps with deep links established via the API indexing method. The user has the option of clicking on the “open in app” option, and the recipe will open up and appear in app.

In order to ensure you integrate Google App Indexing API into the coding in your mobile app, you’ll need to establish a deep link of your app with the developer’s console. It will also have to be connected to your official website, and you’ll want to offer the app on Google Play as well. Following the latter steps. As a developer, you’ll have to establish intent filters that update Google when a user accesses your in app material so that it can be match up with the information on your webpage as well.

The API feature alerts Google the moment a user is accessing the content you share through your mobile application. Seconds later, as the user is seeking app information through the Google search engine, the search tool gives the user the option to view the material via your application. This makes for the content in the app to open rather than directing the user to website content.

The advantages of the API feature by Google is that you’ll gain more app installations, you’ll end up with better end-user engagement, and when you have excellent content it is freely promoted. You can access a tutorial online that will show you just how easy this deep linking is to accomplish.

The latest update of the Google algorithm has resulted in the presentation of app content when searches are conducted: this is part of the Hummingbird update that has made the search engine more mobile friendly. Prior to the update, the app was indexed by tracking the title and location of the app. Now, there’s no more need to install an app to view what it contains.

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