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Situated in Glendale, CA, Homepage Universe is one of the finest companies providing Web Hosting, Reseller Hosting, Cloud VPS Servers, Dedicated Servers, Domain Names, Domain Mail and SEO services since 2001, serving its global clients around the world.
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Difference between SEO and SMO services

Jul 11th 2014 at 5:16 AM

The internet is a formidable medium of marketing and has a much wider reach than any other media. This is the reason that any business worth its name has to have an internet presence in the form of a well designed website. The use of the internet for marketing has become so common that most website owners are aware of terms like SEO and SMO i.e. search engine optimization and social media optimization. Still, however, some people may be unaware of these terms or more likely of the difference between these two methods of internet marketing.

Although SEO and SMO are two different things, they refer to two branches of the same online marketing process. SEO or search engine optimization is essentially of modifying a website in such a way to improve its ranking on search engine pages. It involves the process of making some changes to the website itself and adopting other techniques so that the website appears in the first few results whenever an internet user searches with the help of relevant keywords. This in turn boosts the traffic to your website which in the long run means more profits. This is because if the traffic to your website is high and your site is a well designed and user friendly one, then, there are all chances that visitors will turn into customers. SMO, on the other hand, is social media optimization and involves the use of social media sites, online communities and media sharing sites in order to generate publicity for your organization.

The basic principle of SEO is the tactic of using the key word search terms. SEO can be boosted by spiking the content of websites with relevant key word and key word phrases. However, most website owners and their SEO companies are now familiar with the trends and effective methods of search engine optimization. This is the reason that these tactics have lost some of their efficacy and this is also the reason why other means are being looked into in order to improve your online visibility. This is where SMO comes into the picture as it not only uses social media platforms to enhance the publicity of your organization, but also indirectly enhances the SEO of your website. Hence, ideally SEO and SMO should be used complementary to each other so that you can get the maximum benefit from your online presence. However, do bear in mind that SEO and SMO are both tasks that require the expertise of professionals.

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Homepage Universe is a company dedicated to offering services of Web Hosting, Reseller Hosting, Cloud VPS Servers, Dedicated Servers, Domain Names, Domain Mail and SEO services. They have been around since 2001 and keep getting stronger and stronger; providing essential services to thousands of businesses and individuals from all over the world.

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