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Creative Brochure design Ideas

Oct 21st 2015 at 4:06 AM

Why do we need businesses’ design and print brochures? It’s an informative literature that a brand shares with the consumers to inform them about their suite of products and services. This purpose would rightly be met if the users read them on receiving rather dumping them in a trash can. So the challenge here is, how do you keep the users intrigued to your brochure?

a) Hire brochures designing company or an advertising agency that can look into creative aspect and communicate effectively.

b) Effective channelization of brochure distribution so that it reaches the right source.

Being an advertising agency in Mumbai, we shall discuss creative brochure design ideas that can aid good visibility. Here are a few points that play a vital role in creative brochure design:

1) A creative brochure design idea starts with information that you want to impart. If it’s a content oriented, emphasis should be laid on Typography and Content Layout. This can be accompanied by relevant images, wherever possible.

2) A cut above the rest : Give a little edgy effect to your brochure. A cut-out one or a punch design communicates how important services and products are to the owner.

3) Colourism : Colours Attract. Yes, use colours effectively throughout the layout. Colours used should be in sync with the brand identity and nature of the products and services.


4) The merchandise should not be too lengthy. One can choose from 3-folds, 2-folds, a booklet, vertical or horizontal fold. Remember, do not make your brochure a coffee table book.

5) Symbols or icons used in the early stage of language can still be used to communicate to-the-point information. They help to keep the copy short and good usage helps in space management.

6) Digitalize your brochure : Use digital media to promote your brochure design. Keep a slot of pen-drive that can show your product catalogue or in-built memory card with screen depicting videos.

7) 3-dimensional /pop-out brochures are impressive and easy to attract attention. Crisp design enhances the brochure and creates an impression on consumers’ mind.

So, modernize the print brochures and get out from the monotonous look. Look out for right advertising agency, which can visualize right creatives for your brochure and give a concrete solution for the smart projection of your business.

A well designed fashion brochure can communicate not only the product information and details, but also establish a brand identity. This brand identity helps the buyer to associate with a given desirable quality, such as elegance, edginess, sexiness or professionalism.

Brochure is very important part of advertisement. Don't forget that a fantastic looking brochure is crucial to advertising. However, always look out for impressive ways to display your brochure, such as a cardboard holder and other display stands.


So if you are looking for a perfect advertising agency in Mumbai to design brochures, you can visit

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