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Vadym Gurevych | unlimitednewsletter

Boost Your Sales by Using Email Marketing Campaign Software

Jun 21st 2013 at 2:35 AM

Whether it’s online marketing for multichannel retailers, big chains or independent stores, or normal retailers, all of us are aware of the power of using email marketing to customers and prospects to boost profits. Used in combination with a sophisticated email marketing strategy, email marketing can work wonders for you.

Email marketing software tools help you with a number of options to create more targeted, and relevant messages just like how a customer interact with a retailer. However keep the following in mind for better results

Split the difference – testing

Do you wish to read your emails over your tea or just prior to going home? Do specific subject lines draw your attention or do you prefer catchy subjects that draw your attention or you prefer it to be a bit simpler? Not everyone has similar choice and preferences when it comes to reading and checking their email. Split-testing your messages will certainly prove to be helpful in finding out the response from different audiences and what best can you do to improve the same.

Best time to send

It is to be noted and kept in mind that different people read their emails at different time. So, it is highly important to find out the best time to send your email campaigns. With developed email marketing campaign software, you can send the same mail, to a number of people at different times of day to determine which gets the best response.

Subject A/Subject B

Some people prefer their subjects to ask a question this will interest them and keep them engrossed in your subject. Others get triggered by buzzwords; some people may prefer plain old does like what it mentions on the tin subject. It is wise to split your emails into a number of subject lines to determine which get the best open rates.

Calls to action

Different people respond differently to calls to action. It is better to mix it up and offer people different calls to action and then analyse the data. By doing so, you will be able to find out what works best for your customers.

Email marketing software is of great help to the organization, and if you feel you need the latest one, and then log in to find the best provider online.

About the Author:

This article is written by Vadym Gurevych who holds a Masters of Software Development degree from Kharkiv National Technical University (Ukraine) and has been creating commercial software products for businesses for 15 years. Currently he is the Managing Director at Unlimited Newsletter. Unlimited Newsletter provides Holbi WebHat Newsletter, which is one of the best managed email marketing solutions in UK. Their newsletter offers up to a range of 200 email marketing templates with lots of cutting-edge technology features.

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