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Software Development
Priyank Panchal | PriyankPanchal

Benefits of Customised Mobile App

Nov 30th 2014 at 11:18 PM

To harness the power of mobile devices for the benefit and growth of your business is a step towards the right direction if your business is to flourish. With consumers relying on their mobile devices for almost every activity, it would be a waste for your business not to take advantage of this mobile revolution, especially since businesses, small to large, are going online and mobile, with the help of web and mobile applications.

Mobile applications that can help you conduct business or at least get your message out to the mobile community are a must if you want your business to remain competitive in this constantly evolving, technology-driven world. The following are only some of the key benefits of having a customised mobile app developed for your company:

•    Mobile apps can help you manage customer relationships with more ease – With a custom app, you can access all available information about your clients and make contact with them through emails, link calls, events, meetings, and other such activities. It is also easier to send updates and promotions through a mobile app, giving your customers first-hand information about your newest products and services. This is the most cost-effective way to market than any other digital marketing scheme. It targets the right audience who is interested about your business/services.

•    Mobile applications give you access to important documents and schedules on the move – This is particularly important when you or your team members are constantly on the move. To synchronise your mobile phone with your database, whether it be from a desktop computer or a cloud server is very beneficial whenever you need to retrieve documents, check on tasks, and consult calendars for schedules while on the move. These kinds of programs are also an efficient means to discreetly collect data from various sources. Ensuring that your mobile employees or team members have timely and accurate data is also a huge benefit of using mobile applications.

•    Mobile applications help process payments more efficiently – Programs that take care of the e-commerce aspect of your business also help process payments via credit and debit cards more easily. This is especially beneficial for businesses that don't have conventional storefronts or operate just on the web.

•    Mobile applications allow easy recordation of and access to digital files – Significant files and information can be gathered, organised in databases, and accessed with the help of custom mobile applications.

About the Author

This article is written by Priyank Panchal who is head of development at Schnell Solutions Limited.  He leads several teams of multi-skilled software developers which work with Schnell's customer around the globe on their IT transformation and modernisation initiatives including bespoke software applications.  He is also responsible for various services offered by Schnell viz. Bespoke Software Development and Consulting, Web and Mobile App Development, IT Audit and Ebase Xi. Prior to working with Schnell, Priyank has worked for a large multi-national organisation which specialises in Integration and Automation, and responsible for creating and delivering innovative web and service transformation projects across the globe.

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