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Analyze Your Mobile Application with Mobile Usability Testing
Today, people are no longer restricted to their laptops or computers when looking for products or services. With the advent of Tablets and Smartphones, these things are just a click away. Therefore, mobile usability testing is becoming extremely popular. It is to be noted that there are a few considerations that have to be taken care while designing and conducting a mobile usability testing session. The following needs to be noted.
• Tasks - It's highly important to define tasks for mobile usability testing which are relevant and appropriate to your business and customers. These tasks should not be communicated clearly to the test participant so that it does not bias the usability testing.
• Recruitment - The importance of participant-recruitment is crucial in mobile usability testing sessions (when compared to a large number of traditional usability testing sessions). The mobile audiences have a variety of niches and makes targeted recruitment important.
• Talk Aloud - This method of usability testing motivates participants to share their thoughts. This testing is highly crucial to mobile usability testing.
The tremendous growth in tablet sales and mobile device usage indicates that a website optimized for computers is certainly not sufficient to keep ahead of the competition. People will certainly expect companies to provide websites that are designed specifically for their devices.
Converting a desktop application to a mobile device is much more than just shrinking the screen display. Devices have different formats and limitations. Context—where a user is placed, what they want to accomplish and the time availability—does play a crucial role for tablet and mobile devices. These differences from a computer are the major reasons that pose functionality and design challenges for both developers and designers.
It is a fact that mobile device users are pretty quick to reject applications or websites that are hard to use, making usability highly crucial for these products. Applications or Web sites that are cumbersome will not survive on the market. Testing the usability of your application on the tablet and mobile devices ensures it will be helpful, rather than hindering, your customers.
To conclude, mobile usability testing sessions certainly involve human beings interacting with a piece of technology so that they can achieve their goal. As such, it is certainly not surprising that a number of the same usability testing techniques still apply - irrespective of whether it is for PC’s or mobiles.
About The Author:
The article has been written by Ben Bishop, the Marketing Manager at Usability Sciences. Usability Sciences offers various Usability Testing services like – Website Usability Testing, Mobile Usability Testing, Website Design Testing, Remote Usability Testing, and Rapid Iterative Testing. They also offer Eye tracking, Web Usability, Card Sorting and Intercept Survey services to improve your web experience. Besides these they also take a keen interest in various online research and competitive usability research study and analysis.
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