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5 Tips For Improving The Success Of eCommerce Web Designs

Nov 2nd 2015 at 9:11 PM

Even if you have thousands of unique visitors coming to your website, if your conversion rate is low and not enough people are actually buying your product or service your presence has ultimately failed. This is why we have shared our top 5 tips for improving the success of your eCommerce web design – you should not only see an increase in traffic, you should also see an improvement in your conversion rate! Read on for more information.

1. Content Diversity
Users don’t want to be confronted by a wall of text when visiting an eCommerce web design. Whilst textual content is important, it shouldn’t be something you rely completely on – ensure that you have plenty of high quality images, an infographic explaining how to use the product, or even some great videos. Visitors are more likely to make a purchase when they can see the product or service in action.

2. Ease of Use
Statistics have shown us that users will leave a website in a matter of seconds of its navigation is not immediately clear. This is why good navigation is one of the most important aspects of your design. These days, it’s also important to ensure that the site is easy to use across different platforms (from desktop to tablet to smartphone) – ideally, it should automatically adapt itself to the screen size.

3. Excellent Security
Even though eCommerce has been pretty mainstream for a few years now, a lot of users are still hesitant about sharing personal information (such as credit card details) online. If your website falls victim to a hacking attempt, you could lose customers in droves. This is why it’s important that you use a platform with an excellent reputation and the very latest in security features (so hacks can be avoided).

4. Good Performance
Users aren’t really known for their patience; statistics have shown that they’ll leave a website quickly if it offers poor performance. If the most important content on a page doesn’t load within a few seconds, the majority of your visitors will be clicking the back button. The performance of your site ultimately comes down to two things – your hosting company and the design itself.

5. Quality Content
In this day and age, content is king. Users browse the internet to get information – not to view advertisements and sales pitches. If they’re visiting your website, they want information on your products and services. This includes specifications, user guides, reviews and other detailed information. It’s also important that you have triple-checked the content for spelling and grammatical errors.

If you think that your eCommerce web design could be more successful, we hope that you find the above tips useful. Whilst the person you have employed to build your website should certainly be incorporating these things as standard, it can help to have an understanding of what is required so that you can check they’re actually following through. At the end of the day, getting thousands of visitors is not enough – they need to make a purchase, too.

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