Caspar | neotericuk

5 Possible Ecommerce Blunders

Aug 7th 2015 at 3:58 AM

Ecommerce is still relatively new despite its huge success and it’s also something that doesn’t stand still but rather is evolving like a fast growing bush with millions of branches.

An entrepreneur may have an inspirational idea in which to sell goods or service online but taking the idea and making it look good in a website and then continuing with the perhaps greater challenge of successful marketing is the real hard part.

There are many ecommerce design mistakes but here are just FIVE of the most common. Many could have been avoided if more time had been spent testing a site before full launch. Once a site is thrown into the public domain it’s not so easy to retrieve it without losing valuable time, money and face.

NO CLEAR VALUE PROPOSITION

This is the most important aspect to the site and it simply means why should the person dwell upon your page let alone buy anything? No amount of ingenious SEO graft will mean anything at all if the prospective customer lands on your page but is unimpressed with it.

There is plenty of good tested ecommerce software UK to help build an online shop that displays your product clearly and explains why people should buy from you and not Amazon. Images and easy navigation along with special offers such as free delivery can all help.

POOR PRODUCT DESCRIPTION

Text and images have different degrees of importance depending very much on the product. A cuddly toy definitely needs an excellent image but the latest TV needs more technical information as one TV looks much like another.

POOR QUALITY IMAGE

Find the best photographer with the fanciest camera you possibly can. Image for many items is crucial to get right with an absolute clarity that makes the customer want to touch it. The hovering mouse that increases image size is also known to boost sales.

UNCLEAR VISUAL IMPORTANCE

It should be clear from colours or typeface used means click here for more detail or whether it’s just plain text.

IS THE SITE TO BE TRUSTED

If the site looks good and you have full belief in a good product you’re half way there with this problem

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