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Kristy Bernales | webarts

5 Google Rules to Design Successful Mobile Website

May 14th 2014 at 5:37 AM

There is a plethora of mobile websites in the mobile market. Some of the websites are too good for every mobile device that it fits to every desired need of the mobile user while some are just like apps that do not fit into any requirement but are simply a waste. When every developer and business person design websites with so much care and sensibility, then why some apps are the best and some are just a waste.

Designing quality mobile websites

Special researchers from AnserLab and Google has recently conducted 119 hour long testing sessions in which they observed that people are using various popular mobile websites, even if the mobile apps are unnamed, it does not matter to the users. If the application is good, they will use it.

Here we have discussed 5 important points that Google has discussed for designing a fruitful mobile website.

1. Always add a visible Search bar

If your mobile website does not have a search bar then you should add a one. This will make it easier for people to search quickly within your website. So there is a strong need of having a visible search bar on your homepage. By making a search bar, users do not have to browse your website completely. They will type in the search item and if they could not find it then they will simply move to the other site. This is a convenient way of making your users come back to you again and again.

2. Divide large pages into smaller ones

Google has studied various websites that ask for some information from the user end like addresses, credit card numbers, shipping and billing purchases etc. For filling these information there are long pages within many fields so that the text should get divided into smaller parts into more approachable forms with the exact required information that has to be requested over several pages than a big one page.

Sometimes the long form takes time to open and this makes people feel very discouraging. Hence dividing these pages into several parts will make it easier for the user to go through the form. Make sure that you do not repeat the questions that you have already asked.

3. Make it simple to be continued on the other screen

We make use of our mobile phones all the time but mainly we use it on our way to somewhere and as a result the browsing session gets interrupted on the way as compared to if we are reading something on our laptop. Another thing is that it becomes very difficult for people to continue to the other pages. It was really difficult for them to copy and paste the URLs of the pages from one tab to another tab. So it is better that you make it simple for the users to continue things on the next page.

4. Keep the Menus short and sweet

If you are planning for an extensive menu it might go well for your desktop site but mobile users do not have the patience to wait for so long and to scroll along the list of the options and try to find what they are looking for. Try to make it very short and simple making it simple for your users to let them browse things easily and within less time.

5. Make it an easy step to go back to the home page

When mobile users navigate through your website, they want an easy access to get back to the initial homepage. In this study, the participants usually want to get things easily done and look for a direct click to return to the home page. It becomes highly frustrating if they do not get such click.

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