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The New Paradigm of Online First Marketing

Apr 16th 2015 at 11:57 PM

Most restaurant owners are comfortable with their current online approach to marketing. They've been taught that their website is the most important aspect of their online presence, and that that's where they should be focusing the majority of their time and investment in regards to online marketing. Today, however, it's just not that simple: Creating a “static” website with a bit of relevant information and calling it a day is not acceptable if you're looking to garner the attention and respect of your customers, and stand out from your competition.

Nowadays, you must approach your marketing from the perspective of online-first. Simply put, if you've been in business for 20 years, you'll most likely need to reevaluate your marketing and advertising approaches-from mostly print and TV, to mostly online. Some brands have adapted over the years, or are new enough to the market that they started online, and expanded from there. But for those restaurant owners whom are still investing heavily in their print and TV marketing, it's time to re-think what you're doing.

Think about it like this: Soon, cable TV will become obsolete because online streaming of the shows and movies we love will have replaced a consumer's need to keep paying ridiculous rates for unwanted, bundled-up cable packages. As a result, advertising will be repositioned to the peculiar nuances of the online world. This, in turn, will have a direct effect on restaurants and businesses in terms of where they spend their marketing dollars. When a trend is rising, you don't avoid that trend like the plague- especially as a business owner. You learn about it, and then execute on what you've learned. It's equally important to essentially re-learn what you think you know about your online presence so you can act accordingly. Here are some tips:

Don't Believe Otherwise: You Must Have an Optimally-Functioning Website

Most business owners believe that simply having a website is good enough. Stop thinking that! Your website should be well-designed, properly maintained, and professionally managed. If you're not skilled in web design and development and SEO, handoff said tasks to someone who is.

Be Sure to Explore Other Online Avenues of Networking and Marketing

One of the best ways to do this would be to invest your time in learning how social media works, proper etiquette for each respective platform, and how to handle customer interactions. Doing so will make a world of difference. Organic growth is always the best growth-and social media is the best place to start.

Make It Easy for Customers to Spread Your Word and Leave Their Feedback

Social media isn't the only way to garner customer feedback and intercept reviews. Submitting your restaurant to a third-party review site, such as Yelp or Angie's List, can show your customers you're serious about hearing what they have to say and acting upon it. Which brings up a good point: Don't just submit your business to these platforms, interact with your customers, too.

Extend Your Transactional Opportunities By Implementing Online Ordering

If you're a restaurant, the bottom line is, you need to sell food and beverages to keep your doors open. That fact is never going to change. So, whatever you can do to sell more of your products, the better. Start by researching some online ordering services, such as Teburu, which will allow you to control orders seamlessly and sell your products more efficiently.

If you're looking for a one-size-fits-all plan-of-action for your restaurant's online presence, it just isn't going to happen. Just as it takes a lot of time and continuous effort to achieve an immaculate reputation as a restaurant- your online presence is certainly no different. So research, learn, grow, and find the best experts to help you achieve your goals. If you start now, you'll be just in time for the next trend!

If you would like to know more about online ordering systems for restaurants, or custom-designed websites for your small business, check out for more details.

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