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How UDN Has Contributed In Promotion of Foreign Brands in Nepal
Promoting a foreign brand in eastern countries has never been easy. Often distributor companies face severe issues with the brand promotion or the local people who simply are not interested in accepting the new brand. Under such situation either the brand will be a complete dud or it will never be able to gain that popularity with every section which it could have achieved. We have seen several such cases in the history of FMCG brands where a globally acclaimed product failed miserably in a particular section of world.
All this can be poor distribution tactics or poor marketing strategy, between both distribution companies holds greater importance. In a country like Nepal where traditions and culture are given more importance in comparison to others, it can often be troubling to spread out products of western origin. Local people will not trust the brand, rejecting it right from the beginning or will not be ready to replace their usual day to day products with this new brand. Under each situation, it will be harmful for the product to lay their feet in a new soil.
Keeping all these pointers in mind, UDN has been trying very hard to understand the need of people before working on the distributorship of the new brand. Whether it is the sanitary napkin or the energy drink, whether it is the chocolate or the skin care product, whether it is personal grooming or the hard drink brand, they have been following similar plan to make the product a success story. The main aspect where United Distributors Nepal has worked towards promotion and distribution of foreign brands in Nepal are:
Understanding needs of local people!
Before beginning with the distribution, it is very essential to understand the needs of the local masses. If the customers are not willing to use a product, it can be difficult in selling it. Therefore, you need to understand what the customers want from a product, targeting that specific point in distribution. United Distributors Nepal is doing exactly this before working on distribution.
Giving it a local touch!
The best way to spread the product in local market is to give global product a local touch, at least in distribution. It will help people to feel connected with the product hence making them more willing towards using it. United Distributors Nepal tries to localise the product, enhancing the willingness of people.
United Distributors Nepal is working towards making Nepal one of the leading investment markets for global brands. It is bringing in foreign exchange and better job opportunities for local youth. UDN is surely making a mark with the ink of success.
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