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Why to go for illustrative graphics while designing your logo
The illustration is something that is hard to define. It is a graphic design that makes your logo look attractive. There are several brands that have been using the illustrations as a part of their logo. Some of which include brands like Nestle, KFC & Starbucks. It had been a long going trend to design the logo with graphic images, which further depth and a character to their logo design.
Designing a logo along with a character and further providing it a meaning is a tough task. It takes a lot of effort, especially when the logo is like a signature of your organization. The logo must be designed in a way that not only looks creative but also simple. One must clearly understand your logo without even seeing the slogan.
When you start a business, it is important that you firstly create your logo as it provides an identity to your business. Logo requires a lot of thought as it should relate to your business, yet is attractive and unique in its own way. It should have its own individuality and communicate about your business even without a slogan. The logo is not limited to, fonts and colours it further must possess an effective design, thus, making effective use of illustrations.
In order to design an effective illustration there are three things that play a major role. They are
It’s all about colour when it comes to making the illustration look attractive. It must also relate to your business theme. If your layout has a colourful layout along with the right kind of visual image, then your logo is sure to make an effective communication. Most brands use the multi-colored theme to make the illustration look astounding and eye-catching.
Design & Style:
The next important thing after colour is the designing and layout of the logo. The designs must be created in a way that looks comprehensive and a competitive yet, it must compliment along with the multi colour scheme. It is with effective colour scheme and design layout that the illustration gets successful in communicating the brand message.
The third most important part of illustration is its typography. The choice of the font must be in a way that complement the over layout. You must note that the bold and straight font is easy to read and legible when it is printed on marketing materials.
If you plan to make your brand look highly distinctive, then you can go for Intricate and complex designs. You can also go for a retro look, as it is popular with illustrative logos.
You can check out with several illustrators before hiring one for your project. Illustration is popular designing medium and is brought into use to design logos for different brand in Birmingham.
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