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Rickardo | youradisnothere

What to include on site’s main page?

Oct 2nd 2015 at 6:19 AM

Main page of your site is the most important place of your site. This is the “face” of your site, a page seen first by your visitors and in many cases your site will be judged by your main page. Today, more and more users surf the Internet before making a purchase or signing a deal in search of necessary information and to see what they need to deal with. This is why a main page is often a factor which influences the impression about your business or company.

So what a main page should include in order to attract users and gain their trust? Let’s take a look at the most important parts that should be present on your main page.

The main page should answer four main clients’ questions:

  • Where am I;
  • What can I find here;
  • What can I do here;
  • Why exactly am I here.

Design

The main rule for the design of a main page is that it should help but not distract. Don’t offer different features that you may think will entertain a user but will distract him or her from their purpose on their site. Also, don’t try to use too much innovation on your site. A user should feel comfortable, and too much innovation will scare him. Think about usability, check you design with different focus groups if you’re unsure about anything (this is what we did with http://staffyourteam.com/ when we needed to check the functionality of your savings calculator). Also remember that sometimes it’s better to use old plain text instead of some fancy graphics.

  • Logo. It should answer the question of where the user is at the moment. It should clearly represent your company.

 

  • Pictures. If you have pictures of goods on your site, then these pictures should be as detailed as possible and of high quality.

Navigation

Main navigation requirement is that it should be easily accessible, clear and logical. A user should be able to get anywhere on your site within three clicks, this is the golden rule of navigation.

Text

In most cases you need text on your main page, as you’d like to tell a couple of words to your users. At the same time, your text should be clearly conveyed, laconic, and should be on topic. Don’t you dare to make any grammatical mistakes as this is something an average user can’t tolerate if detected. If your text includes reviews from your customers or other users, make sure that these reviews are constantly updated and fresh. This will indicate that your site/business/company are really alive.

Technical aspects

Optimize your main page (and site in general) for search engines. Fill in meta keywords and descriptions, titles and headings. Make sure your site can be easily viewed on mobile devices. And indicate your contact data on the main page as well, so that users can immediately contact you if needed.

So, these are the main aspects worth mentioning. Surely, main page layout and elements may differ from site to site – everything depends on the site owner. In order to find the best combination of elements, use the data from analytics systems which can show you the main patterns of user behavior on your site.

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