Want a Thriving Business? Focus on Sales Intelligence

Jan 21st 2015 at 3:43 AM

Sales intelligence can come from many channels and sources, bombarding business strategists with knowledge about prospects that ought to drive sales strategies from every direction. Social media profiles, opt-in surveys, and other activities help sales teams build comprehensive consumer profiles using this intelligence and all the raw data collected from different business channels. But how do you cut through all the noise and focus on sales intelligence that matters?

Sales professionals face great challenges in filtering out consumer and prospect data and intelligence that is now easily available to them. Managed poorly, sales intelligence that is ought to help produce greater sales and higher conversion rates and boost the competitive edge and efficiency of sales teams, becomes nothing but a stumbling block for productivity. Web-based research has become a very powerful sales prospecting tool, but the core competencies of business and sales teams (communicating information, convincing consumers, and closing the sale) are intimidated by too much information. What businesses need is the proper sales intelligence tool that will help filter out useless blah and provide a better perspective on consumer information and prospect data that matter most.

One of the first things that business teams can do to re-strategize and re-think their sales approach is to redefine business goals. This will help put more focus on the most relevant sales intelligence that they receive on a daily basis. Information overload is a real and ever present danger in this day and age. The right sales intelligence tools and solutions provide businesses with a better way to seek out the right information that they need for their strategies, at the right time, and for the right customer or prospect interaction.

The right sales intelligence in the hands of sales reps not only provide great talking points for strategic meetings, but also helps them formulate more fitting strategies and solutions to boost sales and productivity. Business intelligence tools enable sales reps and professional sellers to increase their preparedness prior to the customer or prospect interaction, in addition to providing them with the right information to build their sales strategies upon.

With smart and savvy buyers and consumers, businesses cannot afford to be uninformed. Strategies, therefore, need to evolve to a more intelligent and savvier position of strength to be able to meet the demands of smart consumers and prospects. The right sales intelligence solutions help spot new sales opportunities, gain critical pre-sales intelligence, understand the needs, information requirements, and drivers of a prospect, and even identify key influencers and build deeper relationships with them for leverage.

About The Company:

VOZIQ is a social media and analytics solutions provider company that provides cloud-based, social business intelligence solutions to help businesses build and operationalize crucial intelligence about their customers, competitors, and competitors’ customers. They also offer social business intelligence solutions to various industry verticals like Finance, Retail, Telecom, Technology, and Travel.

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