The importance of translating your website when doing global business

Nov 15th 2015 at 10:59 PM

Creating a website that serves multiple countries is a difficult and time consuming task. For such a website to succeed, it needs to have content that will appeal to people from different countries who speak in different languages. A lot of global websites ‘enter’ into foreign markets without considering the importance of language translation and this could be due to the assumption that majority of the world’s population speaks some main languages or because of a lack of understanding of the important of translating content. There are several reasons why you should translate your website content.

One, you will increase the ability for your business to connect globally. When you open your website to multiple countries, you will have a lot more visitors accessing it, but there’s little point in doing so if the majority of people from those countries cannot understand what your site is saying. If you have an ecommerce website, no onewill want to buy from your website because they are concerned about buying something that they don’t understand. Even if you have pictures, buyers still want to read and understand descriptions, reviews, details about shipping and the benefits they’ll get from using a product. If you translate your content, you will eliminate this problem and more visitors will want to buy from you. The easiest way to get your translations done is by getting an agency for Hungarian translation in Sheffield that will serve as a one-stop-shop for all your translation needs in any language. Two, translating a website into the local language will be interpreted as a sign of respect. It’s actually disrespectful to the local people not to offer content in their language. It will also come off as though you only care for the business they’ll give you but you are not so keen at creating a good experience for them. When you translate, you will appear respectful, professional, your customers will interact more with your website, they’ll have a great user experience and you will benefit by getting more revenue.

Three, you’ll your persuasive abilities when you translate your content. Persuasion is best done in a language that one understands. If you use a language that your visitors don’t understand, all your key selling points will be lost. Four, you will benefit from search engine optimization(SEO) if your content is translated. Though your website may rank high in your native country or countries that speak your language, this might not be the case in foreign countries. SEO is important for website ranking and to ensure your website ranks well in all languages, your keywords have to be in those languages. Also note that the same keyword you use in your country when performing your search may not be the same one used in a different country. As you can see, there are a lot of benefits involved in getting your website translated and you can get this by working with professionals for Hindi translation in Sheffield.

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