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SparcIt and Creativity Testing Services (CTS) forge partnership to transform creativity measurement

Oct 27th 2014 at 3:22 AM

(1888 PressRelease) Together, the two organizations will provide a full range of online automated semantic-based creativity assessments to educators, researchers, and other organizations.

San Francisco, CA - SparcIt, a pioneer in automated psychometric assessments, and Creativity Testing Services (CTS), a leading provider of creativity assessment, announced today a joint partnership to provide more effective creativity tests and assessments.
Testing and measuring creativity has always been a challenge. It's well known to be a manual, slow and subjective process. Together, SparcIt and CTS created an all-new platform for automated and online creativity testing. The new rCAB-SparcIt platform represents over 35 years of creativity research and includes an entire portfolio of rCAB's creativity tests with quick and reliable assessment.

"We now have a powerful platform for the administration and reliable scoring of an entire battery of creativity tests," said Mark Runco, PhD, founder of CTS and E. Paul Torrance Professor of Creativity Studies at the University of Georgia, Athens. "This is a big step forward for creativity measurement and enhancement."

From a battery of creativity assessments, clients can choose what they need. The tests are provided in a custom-made package and available online. Among many, clients may choose from any of two dozen tests of divergent thinking, the Teachers' Evaluation of Students' Creativity, Parents' Evaluation of Children's Creativity, the "Who Are You" Self Report (for the creative personality), the Settings and Climate Evaluation, Creative Attitudes and Values, or any of the other measures from the rCAB.

SparcIt's engine automates such assessments by combining:

1. Advances in Natural Language Processing (NLP)
2. Semantic networks from Computational Linguistics
3. Computational power for statistical mining of large data-sets and corpuses

"We are very glad to be partnering with CTS, a very reputable company in the field of creative testing and assessment." Said Farzad Eskafi, co-founder and CEO of SparcIt. "This is a huge step towards a scalable creativity assessment for all."

About Creativity Testing Services (CTS)
Creativity Testing Services (CTS), founded by Professor Mark Runco is a leading creativity assessment company. It has developed a unique methodology for testing and measuring creativity called rCAB. The rCAB represents over 35 years of creativity research. For more information and demo, please visit

About SpacIt
SparcIt is an NSF-funded technology and creativity company based in San Francisco, CA. Its patent pending technology helps educators, researchers, and corporations test and measure creativity through an online platform like never before. For more information and demo, please visit

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