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Crazy about luxury cars like Aston Martin.
Justin Pearce | hwmastonmartin

Small city cars and the price war

May 13th 2015 at 5:51 AM

Small cars are creating buzz these days as they are going to be a part of our life in a way that we didn’t imagine in the past. Almost every big manufacturer is taking more interest in designing small cars. With the changing technology and engineers taking deep interest in car design and performance, these small cars are going to be more expensive than you would have thought.

The reason for the popularity of smaller cars is gas price, and legislation of fleet fuel averages and emissions, all these elements favor smaller makes. Automakers known for larger luxury cars are well aware of the trend and so are all set to follow this change. Of course, they are also planning to incorporate the luxury of bigger cars in the smaller makes causing a rise in the price.

Keeping up with the trend, Aston Martin also created a buzz in the small car segment with its new model Cygnet. It is said that it copies some other brand, but put the fleet on sale at better price. The mini car has been designed to give you a luxury ride in congested and narrow city streets. Aston fans can find it highly comfortable during weekdays to commute comfortably in the city. Aston Martin cygnet thus provides a luxury ride even in the streets with massive traffic.

Premium brands offering luxury cars at good price is not a new trend. In general, it is argued that the price for small cars should be less than the price for bigger cars. The difference is explained in the brand argument – the price now depends on the brands making it and the manufacturing cost. When you pay for a reputed make like Aston Martin you get the luxury, engineering and brand cachet of Aston Martin.

Buyers have been raised to equate ‘small’ with ‘cheap to buy and own’, which has now become a harder argument to win. This mini now doesn’t come cheap rather creates the somewhat same burden on the pocket as the bigger luxury makes. This rise in price for smaller makes, however, has not stopped industry spearheads from selling smaller cars with big price tags. Though these makes do not come cheap but has innumerable takers.

The luxury of cars entices every buyer and hence they are ready to pay the price. However, Aston has a different experience as the Aston Martin cygnet was called off only within two years of its launch. The small has to satisfy the drivers as well.

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