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SEO Tips to Conquer the Web

Feb 10th 2015 at 1:13 AM

When it comes to search engine optimization (SEO), most web masters are lost for action, not sure how to do it right. To many, this process is obscure and they are never sure how to hack it well to get the desired results.

This is not helped by the numerous and frequent search algorithm changes, especially by the leading search engine, Google. The fear created from this confusion leaves many web masters too afraid to try out anything outside what they know best; web designing.


Unfortunately, even with great web design skills, you will still be at a loss if you cannot combine those skills with top SEO skills. You will be designing great looking websites that bring no business at all since no one can find them online. This is why a grip on a few of the basic SEO skills is important. Below are the foundation tips for awesome search engine optimization for any web designer who seeks to make successful business-driving websites.

It’s all in the content

Google’s basic mantra is, and I quote, “content is King”. Understanding this will solve most of your SEO problems. If you can learn to generate quality content and organize it for your website, then you will be in for a big win. Your website content should be original, informative, educative, authoritative, and entertaining.

Great content attracts people to your website. It also keeps them longer on your site. This never goes unnoticed by the search engine bots. They reward you by ranking your site higher on the search engine results pages. This means more exposure to your website, which in turn means more visitors to your website.

As a rule of the World Wide Web jungle, ensure that you have a good mix of different types of web content on your site that also adds value for your visitor. Combine awesome text-based articles with videos, reports, infographics, photos and images, all evenly scattered across your website. This makes your website an interesting and exciting place to be for your visitors.

Site Look and Feel

Besides the content of your site, also ensure that your site has a matching look and feel. Have a clear navigation, inter-links to different pages and a sitemap. At the same time, ensure that your website is mobile responsive. Current technology trends indicate that a majority of people are now accessing the web through mobile devices; tablets, smart phones and laptops. Make sure that your site can be seen on such devices.

Get Good Public Relations

What?! I know you are surprised by that 3rd tip….but yes, it is true. Even in the online world, you need to make friends and drive a good picture/perception of your website, brand and business out there. You do this by ‘hanging out’ with the right crew; in other words, you need to get in touch with other authoritative website owners in your niche so that you can exchange links with them. This is called back linking.

There you have it; an easy way to get on top of the search engine optimisation game with little efforts.

About the Author:


Jack Dawson is a search engine optimisation expert who works with a leading SEO firm in the UK. He has a vast experience in search engine matters and is the go-to person when you need SEO success.

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