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Denise Klugs | deniseklugs

Leave Room for Creativity While Designing Labels

Aug 25th 2014 at 10:25 PM

A product with an attractive alluring label and another with a standard boring one, which one would you like to pick? The attractive one will be the obvious answer. Some of you might also say that we will look into the details and choose the one with the best qualities, but let me be true to you, while walking in that store aisle, your eyes will only look towards the one with attractive packaging. During the designing phase, it is mandatory for the manufacturer to look into the looks of the product as well. The quality will ensure your popularity later but the prior attempt is to get the attention of the buyers.

Your product label should lure the buyers towards it, compelling them with its alluring looks and tempting features. There are various factors which can contribute in helping you to get the eye of the buyer and the major one is the label. Before getting the label printed by the label maker, you must consider that it is good, attractive and has all the features of a perfect label of a popular product. Do not try to copy other product labels or style used by other brands since it can create controversy affecting the credibility of your product. Moreover buyers who have used that product might consider yours as a cheap stake which you do not want.

Before engaging any label maker into printing your label or container, you must start with the designing phase carefully. Here are the factors which you have to consider during designing your labels:

Select the shape!

Before working on the design of the labels you must decide the shape of the product container or packaging. The design will go according to the shape of the packaging otherwise it might be a little distorted requiring additional work.

Adjust the font!

If you are planning to use different kinds of font in the label, try to adjust them properly hence all of them look good where they are. Choose different color for the title, tagline, company name, product details and ingredient list.

Alluring graphics!

Try to use alluring graphics to make the product look more attractive and engaging. Graphics add a life to the label which is not possible with only words.

With help of these tips you can add that much needed oomph to the sticker printing. Do not let your product suffer from the boring labels but add life to it.

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