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Is The Freemium Ecommerce CRM Software In The Cloud Worth It?

Aug 4th 2015 at 3:13 PM

Cloud CRM is more cost effective than the standalone CRM versions, but now you are probably seeing ecommerce CRM software in the cloud, too. The question is whether or not these free programs can deliver the same CRM services that you can get with the premium (paid) accounts. You also have to be careful because some of the advertised free CRM software in the cloud may not be so free after all.

What Features Does Free CRM In The Cloud Offer?

Surprised that you can get full featured cloud CRM for free? Products like Insightly, CapsuleCRM and the aptly named, FreeCRM are all full featured. Now that you have read that happy news you need to ask the next logical question, who is deciding what “full featured” means?

For example, FreeCRM is completely free and has many of the features that you want in a CRM. But if you want a full cloud CRM program capable of supporting mid to larger size businesses, you have to upgrade to their paid accounts. The majority of the free ecommerce CRM software in the cloud is designed for entrepreneurs and small, online businesses. If you are holding stock or run a brick and mortar business as well, you may want to look at the upgraded feature lists in their freemium and premium versions.

What Is The Difference Between Freemium And Premium?

Premium cloud CRM with everything the product is capable of doing fully accessible to you, as noted in a related article on the benefits of such software. Freemium products allow you to unlock specific tiers of features with varying payment amounts. The freemium trend really started with apps and digital games. You can download and play a few levels for free but you have to pay to go further. There are advantages to selecting free CRM software in the cloud that offers upgrades through freemium and premium services. It allows you to add to your features as you grow.

The Other Benefit Of Using Free CRM Software In The cloud

Even if you are a large business you may want to consider using free CRM in the cloud. It is usually recommended that before you commit to a cloud-base ecommerce CRM software solution that you put it through a testing period that coincides with their free trial offer. That can be as simple as trying out one cloud CRM service for 30 days and signing on, or it could be complicated.

It could take several attempts to find the right CRM service for your company. In the meantime, you are losing out on the benefits that cloud CRM can deliver. If you adopt full featured free CRM software in the cloud you can start using the service to your advantage while you take the time to identify the perfect cloud CRM solution for your business.

As an article on onboarding ecommerce CRM software by TrueShip advises, be aware that your onboarding rate goes hand-in-hand with training, and that one solution may ultimately work out better than another. So be ready to try a few before you find the one that’s right for your needs.

The other added benefit is that with a full featured and free service you know where your data is going. With trial versions that you may not opt into the full service package, it can be unclear how data will be transferred back to you or how compatible it will be with another software service.

Be Wary Of This

There is one thing you have to be wary of when considering free CRM software in the cloud. The price can't be beat, but make sure you are aware of any other hidden cost. The software may be free, but hosting and access may not be. Make sure you check all the details carefully before starting to use any of the free CRM software in the cloud options.

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