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Integrated Channel Playout: The Compact, Cost-Effective Integrated Channel Device

Oct 27th 2015 at 6:07 AM

Broadcasters, content providers and multi-service operators always keep hunting for a standard IT solution that may help them in reducing the cost and complexity of launching a new channel and upgrading their existing services. Their major business goal is to elevate ROI by reducing the amount of costly expertise machineries or equipment and save operational costs through reduced headcount and more efficient workflows.

In order to achieve this, media professionals are gradually increasing the use of software-based Integrated Channel Playout solutions. These software solutions unite in a single system which earlier used to be multiple, individual hardware components in the playout chain.

What is Integrated Playout?

Integrated Playout is a flexible software approach that integrates software functionality in place of discrete hardware devices and significantly reduces machinery cost, failure points, and overall footprint while providing more flexibility, automating more workflows and reducing total investment cost.

Integrated Playout takes a very different strategy by starting with off-the-shelf components, IT-based hardware and enterprise level software to integrate all of the necessary functions broadcasters need to automate their workflows and station behavior. And, all this is done in a unique way so that it adapts the ever changing needs of each individual broadcaster for a customized “best-fit” solution.

Flexibility of Operation

When it comes to ingesting, playout and the ability to mix file formats on the same timeline, this software provides unparalleled flexibility of operation. The SD content can be mixed smoothly with new HD material and presented for playout in a unified format.

Key Features

Below are some key features of an Integrated Channel Playout device:

  • Quick and easy way for the launch of new channels.
  • Cost effective and space saving server solution.
  • Single operator can control multiple channels.
  • The system can grow with your requirements.
  • Simulcast output capability offers a concurrent output of a single media timeline in     HD and SD formats.
  • Flexible, for example: support with text, logos, stills, 2D effects and subtitles in           various languages.
  • Multi-channel audio support
  • Audio track shuffle.
  • SD and HD Ingest, with key frame and browse generation.
  • SD and HD media in multiple formats can be mixed on the same timeline.
  • Fades, wipes and mixes between clips.


Integrated Channel Playout with Cloud Technology


There are several cloud-based broadcasting providers who offer cloud-based channel origination solutions that are unique and future-ready. A cutting-edge content playout platform is a part of their terrific solutions along with channel branding and graphics, traffic and scheduling, quality control and monitoring, and support.

This channel origination solution is quite modern and technologically advanced than traditional TV broadcasting. Additionally, these solutions are cost-effective and address the ROI concerns that arise from using the high capital expenditure satellite feeds to launch new feeds to various geographies. In fact, the playout helps in uploading of playlist supporting primary and secondary elements that helps in broadcasting the relevant content via edge servers that are installed at various head ends, across numerous geographic regions using a secure cloud network. The high-quality graphics, audio and video from the playlist are then played, resulting in a 24x7 channel playout. Moreover, the playout management suite enables playlist controls, media management, and monitoring of content from anywhere across the globe.


In The End

This solution provides broadcasters and content programmers, a cost-effectively channel launch. The technology enables cost savings and a path towards a more integrated solution without sacrificing the flexibility or quality.

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