How is LBS poised to change the world
Who doesn’t like products on sale? From men to women, we all adore sales – albeit for different products. Women go gaga over shoes and bags, while the guys go cuckoo over gadgets and, well only gadgets. The only similarity recently between these two sexes is the fact that they explore all these sales using Google, Flipkart, Snapdeal, Amazon and the other Indian behemoths in the online space.
This gives all of the above mentioned names the opportunity to largely profit from Location Based Wi-Fi technology. If I had to explain in layman terms about Location Based Wi-Fi Services or Location Based Services (LBS), I would say that imagine your local grocer giving you discounts because you shop from him every day and an extra 20% discount as you have helped him propagate his business. He also gives you special home delivery service as you live far away from the store. These three distinct acts will make you loyal to this specific grocer for the rest of your duration in the locality. Now imagine the same cycle repeating when you move to a new locality with a new grocer. Won’t this be something you want to tell your friends?
Now imagine the same idea utilized for e-commerce giant like Flipkart, Snapdeal or any other business in any other country. If your Flipkart or Amazon app tells you that your delivery charges will be levied because you stay close to the storage units, won’t that make you feel special? Although the example seems silly, it is such small things we always tend to remember. LBS makes all of the above a possibility.
The technology tracks your location, your vicinity with the store when you are walking towards it, ad various other such information and then dishes you special and customized deals depending on where you are and what you are doing. In case the store has multiple franchises, the offers will change based on which store you are walking in to.
LBS is set to bring about a paradigm shift into the world of e-commerce. The best part about LBS is that it can be combined with a variety of other offerings like Augmented Reality, Online Campaigns, Brand Identity, Brand Launch and various other such things.
We are bound to see the big brands experimenting with unique LBS offerings going forward, paving the way and inspiring smaller and aspiring brands.